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Can Arome Manpo Scale Beyond Niche Beauty?

With investment from Eternal Beauty Holdings, Arome Manpo is entering a new phase of growth. The partnership raises a broader question for China's beauty industry: can a brand built around aromatherapy, emotional skincare, and sensory experience scale beyond niche audiences?

June 19, 2026

Why Global Beauty Expansion Is No Longer about Being Everywhere

Global beauty brands are entering more markets than ever, but expansion alone is no longer enough. In this op-ed, industry expert Gabby Chen argues that the future of beauty globalization will be defined not by distribution reach, but by a brand’s ability to build trust, emotional connection, and long-term value

June 15, 2026

How L’Oréal Is Rewriting Beauty Leadership in China’s AI Era

As China’s beauty market moves from volatility toward more rational growth, L’Oréal is positioning AI not as a replacement for beauty, but as a tool to strengthen innovation, consumer connection, and long-term brand value.

June 10, 2026

Why Esxence Matters to the Future of Artistic Perfumery

As artistic perfumery evolves from niche passion to global business, Esxence reveals how fragrance is becoming a language of identity, emotion, and cultural distinction.

May 28, 2026

From Grand Gestures to Everyday Intimacy: Luxury’s New 520 Marketing Playbook

In China, May 20 — known as “520” because its Mandarin pronunciation resembles “I love you” — has evolved into one of the country’s most commercially significant romance-driven shopping moments. For luxury brands, the date has long served as a predictable stage for grand declarations of love: celebrity couples, heart-shaped

May 23, 2026

Can Chinese Folk Craft Become a Sustainable Business? Meidehen Is Testing the Model

At its first concept store in Hangzhou, MEIDEHEN is testing a new model for Chinese folk craft — one built not only on cultural preservation, but on product development, retail demand, and sustainable orders for artisans.

May 20, 2026

How BeautyMatter’s FUTURE50 Is Bringing Chinese Beauty Brands to the Global Stage

At BeautyShanghai, BeautyMatter and Jingzhi Media Group introduced the Chinese edition of FUTURE50 and announced FUTURE15 Asia — a new initiative designed to help emerging Asian beauty brands build global visibility and industry connections.

May 20, 2026

Beyond the Gaze: How Yici is Redefining Luxury Through Feeling

Yici is redefining contemporary Chinese luxury through tactility, emotional resonance, and ceramic design—building objects meant not just to be seen, but lived with.

May 9, 2026

Shoptalk Luxe Abu Dhabi Signals New Phase for Global Luxury

From retail reinvention to experiential luxury and the rise of new global hubs, the inaugural Shoptalk Luxe in Abu Dhabi offered a glimpse into how the industry is evolving — and what the shift means for Chinese brands, innovators, and the next generation of luxury consumers.

March 12, 2026

Zixin Zhong and the Architecture of Chinese Elegance

Zixin Zhong blends Art Deco structure with Chinese restraint to build a globally resonant Chinese fashion brand. Featured at 2025 Fashion Asia Hong Kong, her work explores interior worlds, ritual, and enduring design.

February 28, 2026

Hennessy in China: A Legacy Reignited

How Hennessy’s China strategy balances heritage, Chinese New Year marketing, nightlife culture, and authentic collaborations to remain relevant in today’s premium spirits market.

February 13, 2026

From Executors to Growth Partners: How PR Firms in China Are Rewriting the Communications Playbook

As brands shift from chasing volume to building long-term trust, PR firms in China are evolving into strategic growth partners—balancing efficiency with emotional value.

February 5, 2026

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