The fiscal 2024 not only underscored the growing maturity and competitiveness of China’s homegrown players, but also revealed deepening fault lines within the sector.
Beauty brands tap into China’s silver economy by reimagining gifting rituals, targeting mature women through emotional resonance and strategic storytelling.
As C-beauty brands eye Europe, they should navigate regulatory hurdles, cultural differences, and branding strategies to win over discerning consumers.
The watchmaker's immersive Shanghai exhibition redefined heritage storytelling, bridging centuries of craftsmanship with forward-looking innovation and cultural intelligence.
Founder Meng Zhaoran unpacks Documents’ cultural strategy, fragrance ecosystem expansion, and how Chinese scent can resonate globally through ritual and design.