The sportswear brand deepens its China relevance with a Shanghai exhibition merging retro-futurist design and youth culture.
April 14, 2025
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The sportswear brand's 90th anniversary film remixes craftsmanship and sound, bridging athletic innovation with emotional resonance for today’s quality-driven urban consumers.
April 9, 2025
Van Rysel debuts its first Asian flagship in Hangzhou, redefining cycling retail with immersive design, community engagement, and performance-driven experiences.
April 2, 2025
The marketing blitz merges nostalgia with the city’s creative scene, blurring the lines between sports and culture while redefining the retro revival in China’s sneaker market.
March 12, 2025
Lululemon’s 2025 Chinese New Year campaign intertwines wellness, emotional storytelling, and cultural narratives, reinforcing its brand philosophy of renewal, self-discovery, and holistic well-being.
February 12, 2025
