Luxury recovery, retail reshuffling, and aggressive user acquisition strategies are redefining competition across the China consumer market.
June 15, 2026
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Global beauty brands are entering more markets than ever, but expansion alone is no longer enough. In this op-ed, industry expert Gabby Chen argues that the future of beauty globalization will be defined not by distribution reach, but by a brand’s ability to build trust, emotional connection, and long-term value
June 15, 2026
In China, May 20 — known as “520” because its Mandarin pronunciation resembles “I love you” — has evolved into one of the country’s most commercially significant romance-driven shopping moments. For luxury brands, the date has long served as a predictable stage for grand declarations of love: celebrity couples, heart-shaped
May 23, 2026
At BeautyShanghai, BeautyMatter and Jingzhi Media Group introduced the Chinese edition of FUTURE50 and announced FUTURE15 Asia — a new initiative designed to help emerging Asian beauty brands build global visibility and industry connections.
May 20, 2026
How Hennessy’s China strategy balances heritage, Chinese New Year marketing, nightlife culture, and authentic collaborations to remain relevant in today’s premium spirits market.
February 13, 2026
As brands shift from chasing volume to building long-term trust, PR firms in China are evolving into strategic growth partners—balancing efficiency with emotional value.
February 5, 2026
Through its Chinese Raw Materials Return Project, Chinese fragrance brand To Summer is working to integrate ingredients such as Jingmai Pu’er tea and Xinhui aged tangerine peel into the global perfumery system via standardized extraction and IFRA recognition. The brand offers a case study in how Chinese fragrance may achieve
December 23, 2025
Chalu is reimagining sparkling tea through the lens of Yunnan’s ancient tea terroir. Founded by Fraser Kennedy, the brand transforms Chinese tea heritage into a modern, alcohol-free ritual rooted in flavor, craft, and place.
December 17, 2025
As China’s outbound travel market enters a new phase of maturity, Viking is redefining what luxury means for an often-overlooked group: the silver generation. Viking’s new “River + Ocean” program marks a bold new chapter for China’s mature travelers.
November 13, 2025
Liquides Imaginaires marks its third entry into China with a renewed vision of perfume as poetry and strategy. Founder Philippe Di Méo shares how the brand connects French artistry with China’s evolving niche fragrance scene and its spiritual economy.
November 4, 2025
As Korean beauty reshapes European skincare, what lessons can China’s beauty brands learn? From cultural storytelling to experiential retail, here’s how C-beauty can chart its global path.
October 20, 2025
