Highlighted Articles

Beyond the Product: How Chinese Beauty Brands Can Win Over Global Consumers

Chinese beauty companies have built formidable advantages in product development and supply chains. Winning overseas increasingly depends on something harder to scale: understanding how local consumers discover, evaluate and ultimately trust a brand.

From Symbols to Sensuality: To Summer and Isabel Marant Collaborate to Build Cross-Cultural Resonance

Chinese fragrance storytelling is evolving beyond recognisable cultural symbols. Through its collaboration with Isabel Marant, To Summer offers a case study in how Chinese fragrance brands can translate local sensibility through scent, fashion and embodied experience, creating resonance across cultures without flattening their cultural roots.

Why Young Chinese Consumers Are Falling in Love With Jingdezhen Ceramics

From Jingdezhen workshops to curated urban boutiques, ceramics are becoming a new form of lifestyle investment in China. For younger consumers, handmade tableware and tea ware are no longer just functional objects, but carriers of emotional value, aesthetic identity, and daily ritual.

Beyond the Product: How Chinese Beauty Brands Can Win Over Global Consumers

WEEKLY BRIEF

Dior will present its Cruise 2028 collection in Shanghai on May 14, 2027, under creative director Jonathan Anderson.

Hermès reopened its expanded Chengdu Taikoo Li boutique, bringing all 16 métiers together in a larger two-level space.

Shanghai Fashion Week’s SS27 calendar will run October 8–16, connecting Chinese designers with an expanding network of shows and trade platforms.

Li-Ning opened its first global Loong flagship in Shanghai, giving its premium Gold Label line a dedicated showcase.

On targets at least CHF 5.6 billion in 2029 sales as it makes premium positioning central to its next growth phase.

KAYALI will enter China on October 15 through more than 300 Sephora stores and the retailer’s digital channels.

Chinese beauty brand Flower Knows is expanding offline in the U.S. through a limited-time rollout across 450 Ulta Beauty stores.

Chicmax and PharmaResearch signed a strategic partnership to expand and localize Rejuran Cosmetics for the Chinese market.

The Beast brought an on-site personalized perfume laboratory to Shanghai through its traveling Beast Express fragrance activation.

Qingpu Bailian Outlets opened its second phase, expanding the Shanghai complex to more than 500 brands.

Neo-Luxury Economy

Beyond the Product: How Chinese Beauty Brands Can Win Over Global Consumers

Beyond the Gaze: How Yici is Redefining Luxury Through Feeling

Yici is redefining contemporary Chinese luxury through tactility, emotional resonance, and ceramic design—building objects meant not just to be seen, but lived with.

Duanmu: The Chinese Luxury Brand Redefining Craft and Culture

Duanmu, a Chinese luxury brand rooted in craftsmanship and cultural vision, redefines luxury with sacrifice, slow growth, design innovation, and cultural depth.

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Jingzhi Brand

From Symbols to Sensuality: To Summer and Isabel Marant Collaborate to Build Cross-Cultural Resonance

How Mihan Aromatics Turns Australian Memory Into Fragrance Poetry

Founded after Joshua Mihan and Julia Brown returned from London to Melbourne, Mihan Aromatics began as a love letter to Australia. Through genderless parfums rooted in memory, family legacy, and emotional storytelling, the brand is bringing its poetic fragrance language to China’s evolving niche scent community.

Can Chinese Folk Craft Become a Sustainable Business? Meidehen Is Testing the Model

At its first concept store in Hangzhou, MEIDEHEN is testing a new model for Chinese folk craft — one built not only on cultural preservation, but on product development, retail demand, and sustainable orders for artisans.

Beyond the Gaze: How Yici is Redefining Luxury Through Feeling

Yici is redefining contemporary Chinese luxury through tactility, emotional resonance, and ceramic design—building objects meant not just to be seen, but lived with.

Jingzhi Voice

Fashion Asia at 10: From Showcasing Asian Design to Building a Fashion Ecosystem

At its tenth anniversary, Fashion Asia Hong Kong expanded 10 Asian Designers To Watch across runway, showroom and public exhibition, while the Fashion Challenges Forum tackled the pressures reshaping the industry. Together, the programmes offered a clearer view of the ecosystem being built around Asia’s emerging design talent.

Louis Vuitton Won in Court. Why Did China’s Consumers Side With Molly Tea?

Louis Vuitton’s first-instance trademark victory against Chinese tea chain Molly Tea appears legally straightforward. The public reaction has been anything but, reopening a wider debate over cultural memory, aesthetic authority and who gets to turn shared visual languages into exclusive commercial assets.

Chinese Fragrance Industry Gains Visibility at Esxence 2026

At Esxence 2026, China’s fragrance industry gained visibility not only as a growth market, but as a group of key stakeholders entering the global conversation. From buyers studying trends to creators presenting new olfactory languages, Chinese perfumery is beginning to shape how the artistic fragrance world understands China.

Why Young Chinese Consumers Are Falling in Love With Jingdezhen Ceramics

Market Briefing

Weekly Brief | Dior Bets on Shanghai, Hermès Expands in Chengdu, and Premium Retail Gets More Experiential

September 21–27, 2026 Global luxury and fragrance brands continued to invest in China through destination shows, upgraded stores and large-scale market entries, while Chinese brands pushed premiumization at home and tested more ambitious routes abroad. China’s premium consumer market offered few signs of standing still last week. Dior put Shanghai on its global runway calendar, […]

Weekly Brief | China Consumer Market: Diverging Fortunes in Luxury, Retail Realignment, and the Fight for New Users | June 15, 2026

Luxury recovery, retail reshuffling, and aggressive user acquisition strategies are redefining competition across the China consumer market.

Market Brief | China Consumer Market: Selective Expansion, Structural Shifts | May 22, 2026

A bi-weekly overview of luxury recovery, retail restructuring, strategic investment, and beauty sector developments shaping the China consumer market.

Weekly Brief | China Consumer Market: Luxury Divergence and Beauty Recovery | April 27, 2026

A weekly overview of luxury, beauty, retail, and investment developments shaping the China consumer market in 2026.

The Visionary

Zixin Zhong and the Architecture of Chinese Elegance

Zixin Zhong blends Art Deco structure with Chinese restraint to build a globally resonant Chinese fashion brand. Featured at 2025 Fashion Asia Hong Kong, her work explores interior worlds, ritual, and enduring design.

From Vanguard to Visionary: How LABELHOOD Redefined a Generation of Chinese Fashion

Over the past decade, LABELHOOD has evolved from an underground fashion showcase to a cultural force shaping China’s design narrative, bridging creative experimentation with global retail opportunities.

Beyond the Breakout: André Hou on the Future of Made-in-China Luxury

After the breakout moment, what comes next for Chinese luxury? At Fashion Asia Hong Kong, former Boucheron APAC president André Hou offers a clear-eyed view on why building Made-in-China luxury is a generational task—and what brands must do to earn lasting global legitimacy.

From Diamond to Clay: Yici Zhao’s Journey from Light to Earth

Designer Yici Zhao’s journey from luxury jewelry to artisanal ceramics reflects a deeper shift—from brilliance to grounding, from perfection to presence. With her brand Yici (忆瓷), she redefines Chinese design through emotion, craft, and cultural roots.

Highlighted Articles

Beyond the Product: How Chinese Beauty Brands Can Win Over Global Consumers

WEEKLY BRIEF

Neo-Luxury Economy

Beyond the Product: How Chinese Beauty Brands Can Win Over Global Consumers

Beyond the Gaze: How Yici is Redefining Luxury Through Feeling

Duanmu: The Chinese Luxury Brand Redefining Craft and Culture

Jingzhi Brand

From Symbols to Sensuality: To Summer and Isabel Marant Collaborate to Build Cross-Cultural Resonance

How Mihan Aromatics Turns Australian Memory Into Fragrance Poetry

Can Chinese Folk Craft Become a Sustainable Business? Meidehen Is Testing the Model

Beyond the Gaze: How Yici is Redefining Luxury Through Feeling

Jingzhi Voice

Fashion Asia at 10: From Showcasing Asian Design to Building a Fashion Ecosystem

Louis Vuitton Won in Court. Why Did China’s Consumers Side With Molly Tea?

Chinese Fragrance Industry Gains Visibility at Esxence 2026

Why Young Chinese Consumers Are Falling in Love With Jingdezhen Ceramics

Market Briefing

Weekly Brief | Dior Bets on Shanghai, Hermès Expands in Chengdu, and Premium Retail Gets More Experiential

Weekly Brief | China Consumer Market: Diverging Fortunes in Luxury, Retail Realignment, and the Fight for New Users | June 15, 2026

Market Brief | China Consumer Market: Selective Expansion, Structural Shifts | May 22, 2026

Weekly Brief | China Consumer Market: Luxury Divergence and Beauty Recovery | April 27, 2026

The Visionary

Zixin Zhong and the Architecture of Chinese Elegance

From Vanguard to Visionary: How LABELHOOD Redefined a Generation of Chinese Fashion

Beyond the Breakout: André Hou on the Future of Made-in-China Luxury

From Diamond to Clay: Yici Zhao’s Journey from Light to Earth

Beyond the Bestseller: Where Chinese Beauty Innovation Meets Global Demand

Beyond the Product: How Chinese Beauty Brands Can Win Over Global Consumers

Weekly Brief | Dior Bets on Shanghai, Hermès Expands in Chengdu, and Premium Retail Gets More Experiential

Fashion Asia at 10: From Showcasing Asian Design to Building a Fashion Ecosystem

How Efficacy-Based Hair & Body Care Is Powering the Next Engine of Growth

China’s Silver Generation is Helping Legacy Domestic Brands Break Through

The New Face of Beauty: China’s Brands Rewrite the Playbook

The Curious Case of Labubu’s Chinese Identity

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