Through a Peanuts collaboration, a refreshed New Ivy identity, and a flexible retail strategy, ImagineX Group is helping Brooks Brothers reinterpret its American heritage for contemporary Chinese consumers.
From fitness recovery sessions to skincare masterclasses, Beijing’s SKP-S is moving beyond one-off retail activations. Through recurring programming, curated brand experiences and membership services, the destination is exploring how luxury retail can build lasting consumer relationships.
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September 21–27, 2026 Global luxury and fragrance brands continued to invest in China through destination shows, upgraded stores and large-scale market entries, while Chinese brands pushed premiumization at home and tested more ambitious routes abroad. China’s premium consumer market offered few signs of standing still last week. Dior put Shanghai on its global runway calendar, […]

