How Hennessy’s China strategy balances heritage, Chinese New Year marketing, nightlife culture, and authentic collaborations to remain relevant in today’s premium spirits market.
Get the latest on
China’s jingzhi economy
Sign up for our newsletter
A weekly snapshot of the China consumer market, tracking major brand alliances, innovative retail concepts, and significant investment moves shaping the fashion, beauty, and sportswear sectors. Welcome to this week’s Weekly Brief, where we examine the most consequential developments influencing China’s consumer landscape. This edition focuses on a series of strategic maneuvers—from a landmark textile […]

