From biotech ingredients to mood-focused fragrances, new search and sales data reveals how health, science and wellness are influencing beauty consumption.
Highlighted Articles
From First Purchase to Brand Loyalty: The Global Test for Chinese Beauty As Chinese beauty brands expand internationally, new research examines how product credibility and consumer feedback can turn initial interest into lasting demand.
Chinese fragrance storytelling is evolving beyond recognisable cultural symbols. Through its collaboration with Isabel Marant, To Summer offers a case study in how Chinese fragrance brands can translate local sensibility through scent, fashion and embodied experience, creating resonance across cultures without flattening their cultural roots.
For Proya founder and chairman Hou Juncheng, building a global beauty company requires more than speed. Following a landmark achievement at the IFSCC Congress, he reflects on scientific innovation, international ambitions, and his vision for China’s beauty industry.
WEEKLY BRIEF
1
Dior will present its Cruise 2028 collection in Shanghai on May 14, 2027, under creative director Jonathan Anderson.
2
Hermès reopened its expanded Chengdu Taikoo Li boutique, bringing all 16 métiers together in a larger two-level space.
3
Shanghai Fashion Week’s SS27 calendar will run October 8–16, connecting Chinese designers with an expanding network of shows and trade platforms.
4
Li-Ning opened its first global Loong flagship in Shanghai, giving its premium Gold Label line a dedicated showcase.
5
On targets at least CHF 5.6 billion in 2029 sales as it makes premium positioning central to its next growth phase.
6
KAYALI will enter China on October 15 through more than 300 Sephora stores and the retailer’s digital channels.
7
Chinese beauty brand Flower Knows is expanding offline in the U.S. through a limited-time rollout across 450 Ulta Beauty stores.
8
Chicmax and PharmaResearch signed a strategic partnership to expand and localize Rejuran Cosmetics for the Chinese market.
9
The Beast brought an on-site personalized perfume laboratory to Shanghai through its traveling Beast Express fragrance activation.
10
Qingpu Bailian Outlets opened its second phase, expanding the Shanghai complex to more than 500 brands.
Neo-Luxury Economy
Chinese beauty companies have built formidable advantages in product development and supply chains. Winning overseas increasingly depends on something harder to scale: understanding how local consumers discover, evaluate and ultimately trust a brand.
Yici is redefining contemporary Chinese luxury through tactility, emotional resonance, and ceramic design—building objects meant not just to be seen, but lived with.
Duanmu, a Chinese luxury brand rooted in craftsmanship and cultural vision, redefines luxury with sacrifice, slow growth, design innovation, and cultural depth.
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Jingzhi Brand
Chinese fragrance storytelling is evolving beyond recognisable cultural symbols. Through its collaboration with Isabel Marant, To Summer offers a case study in how Chinese fragrance brands can translate local sensibility through scent, fashion and embodied experience, creating resonance across cultures without flattening their cultural roots.
Founded after Joshua Mihan and Julia Brown returned from London to Melbourne, Mihan Aromatics began as a love letter to Australia. Through genderless parfums rooted in memory, family legacy, and emotional storytelling, the brand is bringing its poetic fragrance language to China’s evolving niche scent community.
At its first concept store in Hangzhou, MEIDEHEN is testing a new model for Chinese folk craft — one built not only on cultural preservation, but on product development, retail demand, and sustainable orders for artisans.
Yici is redefining contemporary Chinese luxury through tactility, emotional resonance, and ceramic design—building objects meant not just to be seen, but lived with.
Jingzhi Voice
At its tenth anniversary, Fashion Asia Hong Kong expanded 10 Asian Designers To Watch across runway, showroom and public exhibition, while the Fashion Challenges Forum tackled the pressures reshaping the industry. Together, the programmes offered a clearer view of the ecosystem being built around Asia’s emerging design talent.
Louis Vuitton’s first-instance trademark victory against Chinese tea chain Molly Tea appears legally straightforward. The public reaction has been anything but, reopening a wider debate over cultural memory, aesthetic authority and who gets to turn shared visual languages into exclusive commercial assets.
At Esxence 2026, China’s fragrance industry gained visibility not only as a growth market, but as a group of key stakeholders entering the global conversation. From buyers studying trends to creators presenting new olfactory languages, Chinese perfumery is beginning to shape how the artistic fragrance world understands China.
From Jingdezhen workshops to curated urban boutiques, ceramics are becoming a new form of lifestyle investment in China. For younger consumers, handmade tableware and tea ware are no longer just functional objects, but carriers of emotional value, aesthetic identity, and daily ritual.
Market Briefing
September 21–27, 2026 Global luxury and fragrance brands continued to invest in China through destination shows, upgraded stores and large-scale market entries, while Chinese brands pushed premiumization at home and tested more ambitious routes abroad. China’s premium consumer market offered few signs of standing still last week. Dior put Shanghai on its global runway calendar, […]
Luxury recovery, retail reshuffling, and aggressive user acquisition strategies are redefining competition across the China consumer market.
A bi-weekly overview of luxury recovery, retail restructuring, strategic investment, and beauty sector developments shaping the China consumer market.
A weekly overview of luxury, beauty, retail, and investment developments shaping the China consumer market in 2026.
The Visionary
For Proya founder and chairman Hou Juncheng, building a global beauty company requires more than speed. Following a landmark achievement at the IFSCC Congress, he reflects on scientific innovation, international ambitions, and his vision for China’s beauty industry.
Zixin Zhong blends Art Deco structure with Chinese restraint to build a globally resonant Chinese fashion brand. Featured at 2025 Fashion Asia Hong Kong, her work explores interior worlds, ritual, and enduring design.
Over the past decade, LABELHOOD has evolved from an underground fashion showcase to a cultural force shaping China’s design narrative, bridging creative experimentation with global retail opportunities.
After the breakout moment, what comes next for Chinese luxury? At Fashion Asia Hong Kong, former Boucheron APAC president André Hou offers a clear-eyed view on why building Made-in-China luxury is a generational task—and what brands must do to earn lasting global legitimacy.
For Proya founder and chairman Hou Juncheng, building a global beauty company requires more than speed. Following a landmark achievement at the IFSCC Congress, he reflects on scientific innovation, international ambitions, and his vision for China’s beauty industry....
From biotech ingredients to mood-focused fragrances, new search and sales data reveals how health, science and wellness are influencing beauty consumption....
From First Purchase to Brand Loyalty: The Global Test for Chinese Beauty As Chinese beauty brands expand internationally, new research examines how product credibility and consumer feedback can turn initial interest into lasting demand....
From skin longevity to advanced ingredient delivery, global beauty trends are opening new opportunities for Chinese brands. Mintel's research reveals why success depends on translating innovation into locally relevant products....
The surge of increasingly niche products often signals a market set to soar....
Brands should reexamine aging as a process through a cultural lens....
The fiscal 2024 not only underscored the growing maturity and competitiveness of China’s homegrown players, but also revealed deepening fault lines within the sector....
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