As brands shift from chasing volume to building long-term trust, PR firms in China are evolving into strategic growth partners—balancing efficiency with emotional value.
Highlighted Articles
Through the Fashion Challenges Forum and its integration with Clockenflap, the platform positions Hong Kong as a “Super Connector,” translating Asian cultural depth into global fashion understanding while building the infrastructure needed for long-term growth.
Chalu is reimagining sparkling tea through the lens of Yunnan’s ancient tea terroir. Founded by Fraser Kennedy, the brand transforms Chinese tea heritage into a modern, alcohol-free ritual rooted in flavor, craft, and place.
Over the past decade, LABELHOOD has evolved from an underground fashion showcase to a cultural force shaping China’s design narrative, bridging creative experimentation with global retail opportunities.
WEEKLY BRIEF
1
JD.com launches “Chameleon Business Unit” to incubate brand-driven retail models.
2
French fragrance house Bienaimé reboots brand with renewed China market focus.
3
Outdoor brand Haglöfs opens Shanghai flagship store.
4
L Catterton invests in makeup artist brand Mao Geping.
5
Fan Beauty Diary enters Singapore retail market.
6
Chow Sang Sang adjusts gold jewelry pricing amid market shifts.
7
China Duty Free Group appoints new Chief Operating Officer.
8
Anta Sports acquires minority stake in Puma.
9
Rohto Pharmaceutical acquires Thai wellness brand THANN.
10
Chinese influencer-marketing firm Tianxiaxiu files for Hong Kong listing.
Neo-Luxury Economy
This week’s Weekly Brief reviews the most significant developments shaping the China consumer market, from accelerated retail exits and major flagship investments to the global expansion of Chinese brands and deepening capital ties with international groups. Together, these moves reveal how China’s retail, luxury, fashion, and lifestyle sectors are recalibrating
Duanmu, a Chinese luxury brand rooted in craftsmanship and cultural vision, redefines luxury with sacrifice, slow growth, design innovation, and cultural depth.
Brands should reexamine aging as a process through a cultural lens.
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China’s jingzhi economy
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Jingzhi Brand
Designer Yici Zhao’s journey from luxury jewelry to artisanal ceramics reflects a deeper shift—from brilliance to grounding, from perfection to presence. With her brand Yici (忆瓷), she redefines Chinese design through emotion, craft, and cultural roots.
Through its Chinese Raw Materials Return Project, Chinese fragrance brand To Summer is working to integrate ingredients such as Jingmai Pu’er tea and Xinhui aged tangerine peel into the global perfumery system via standardized extraction and IFRA recognition. The brand offers a case study in how Chinese fragrance may achieve long-term relevance through materials, infrastructure, and system participation.
Chalu is reimagining sparkling tea through the lens of Yunnan’s ancient tea terroir. Founded by Fraser Kennedy, the brand transforms Chinese tea heritage into a modern, alcohol-free ritual rooted in flavor, craft, and place.
Once crafted for emperors, Ru porcelain is being reimagined by Li Keming, founder of Rushanming, as a vessel of light, harmony, and modern refinement. Guided by the Song-dynasty philosophy of tian ren he yi—the unity of nature and spirit—Li transforms this thousand-year-old Chinese art into a bridge between tradition and contemporary design.
Jingzhi Voice
Through the Fashion Challenges Forum and its integration with Clockenflap, the platform positions Hong Kong as a “Super Connector,” translating Asian cultural depth into global fashion understanding while building the infrastructure needed for long-term growth.
Arc’teryx’s controversial fireworks collaboration with Cai Guo-Qiang in Tibet backfired, triggering backlash from its core outdoor community and raising questions about luxury ambition, brand misalignment, and ESG credibility.
Balenciaga returns to fragrance with the relaunch of Le Dix and a new Haute Parfumerie line. Explore what this means for the brand and Kering Beauté’s strategy.
Korean streetwear is no longer just a Seoul phenomenon. With first-store launches, omnichannel expansion, and cultural brand equity, labels like emis and Musinsa are reshaping China’s youth fashion landscape.
Monday Briefing
Retail resets, Lunar New Year campaigns, and deal activity define this week’s China consumer market outlook as brands reposition for 2026.
This week’s Weekly Brief reviews the most significant developments shaping the China consumer market, from accelerated retail exits and major flagship investments to the global expansion of Chinese brands and deepening capital ties with international groups. Together, these moves reveal how China’s retail, luxury, fashion, and lifestyle sectors are recalibrating amid structural change, consolidation, and evolving consumer demand.
Bosideng’s collaboration with Kim Jones cements China’s growing creative influence on global fashion. As Arc’teryx reshuffles leadership and Shanghai Fashion Week expands, Chinese brands are driving a new wave of cultural confidence.
This week’s Monday Briefing tracks Gucci’s Demna-era debut at Milan Fashion Week, Shanghai Fashion Week 2026’s official calendar, and Goyard’s record-breaking 2024 revenue. From Ouyang Nana joining Woolmark to Greg Hsu signing with Canada Goose, and Nike × SKIMS redefining sportswear, the stories highlight how global and Chinese brands are reshaping the fashion and luxury landscape.
The Visionary
Over the past decade, LABELHOOD has evolved from an underground fashion showcase to a cultural force shaping China’s design narrative, bridging creative experimentation with global retail opportunities.
After the breakout moment, what comes next for Chinese luxury? At Fashion Asia Hong Kong, former Boucheron APAC president André Hou offers a clear-eyed view on why building Made-in-China luxury is a generational task—and what brands must do to earn lasting global legitimacy.
Designer Yici Zhao’s journey from luxury jewelry to artisanal ceramics reflects a deeper shift—from brilliance to grounding, from perfection to presence. With her brand Yici (忆瓷), she redefines Chinese design through emotion, craft, and cultural roots.
Once crafted for emperors, Ru porcelain is being reimagined by Li Keming, founder of Rushanming, as a vessel of light, harmony, and modern refinement. Guided by the Song-dynasty philosophy of tian ren he yi—the unity of nature and spirit—Li transforms this thousand-year-old Chinese art into a bridge between tradition and contemporary design.
As brands shift from chasing volume to building long-term trust, PR firms in China are evolving into strategic growth partners—balancing efficiency with emotional value....
Over the past decade, LABELHOOD has evolved from an underground fashion showcase to a cultural force shaping China’s design narrative, bridging creative experimentation with global retail opportunities....
After the breakout moment, what comes next for Chinese luxury? At Fashion Asia Hong Kong, former Boucheron APAC president André Hou offers a clear-eyed view on why building Made-in-China luxury is a generational task—and what brands must do to earn lasting global legitimacy....
Retail resets, Lunar New Year campaigns, and deal activity define this week’s China consumer market outlook as brands reposition for 2026....
The surge of increasingly niche products often signals a market set to soar....
Brands should reexamine aging as a process through a cultural lens....
The fiscal 2024 not only underscored the growing maturity and competitiveness of China’s homegrown players, but also revealed deepening fault lines within the sector....
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