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Highlighted Articles

Mona Kattan, founder of Dubai-born fragrance brand KAYALI

The Visionary｜For Mona Kattan, Joy Comes in a Bottle

From collecting nearly 1,000 perfumes to building KAYALI, Mona Kattan has made fragrance discovery a personal mission. As the Dubai-born brand enters China through Sephora, she discusses gourmand scents, layering, cultural curiosity and why perfume should be a source of joy.

WEEKLY BRIEF

1
Dior will present its Cruise 2028 collection in Shanghai on May 14, 2027, under creative director Jonathan Anderson.
2
Hermès reopened its expanded Chengdu Taikoo Li boutique, bringing all 16 métiers together in a larger two-level space.
3
Shanghai Fashion Week’s SS27 calendar will run October 8–16, connecting Chinese designers with an expanding network of shows and trade platforms.
4
Li-Ning opened its first global Loong flagship in Shanghai, giving its premium Gold Label line a dedicated showcase.
5
On targets at least CHF 5.6 billion in 2029 sales as it makes premium positioning central to its next growth phase.
6
KAYALI will enter China on October 15 through more than 300 Sephora stores and the retailer’s digital channels.
7
Chinese beauty brand Flower Knows is expanding offline in the U.S. through a limited-time rollout across 450 Ulta Beauty stores.
8
Chicmax and PharmaResearch signed a strategic partnership to expand and localize Rejuran Cosmetics for the Chinese market.
9
The Beast brought an on-site personalized perfume laboratory to Shanghai through its traveling Beast Express fragrance activation.
10
Qingpu Bailian Outlets opened its second phase, expanding the Shanghai complex to more than 500 brands.
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Neo-Luxury Economy

Black-and-white portrait of Sara Sozzani Maino wearing a dark tailored jacket.

The Visionary | Sara Sozzani Maino on Talent, Time and Fashion’s Next Generation

After decades of championing emerging designers, Sara Sozzani Maino believes fashion’s future depends on more than discovering new talent. During this year’s Fashion Asia Hong Kong, she reflects on the changing meaning of craftsmanship, the importance of cultural exchange and why investing in the next generation matters more than ever.
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Amazon Global Selling event exploring international expansion for Chinese beauty and personal care brands

Beyond the Product: How Chinese Beauty Brands Can Win Over Global Consumers

Chinese beauty companies have built formidable advantages in product development and supply chains. Winning overseas increasingly depends on something harder to scale: understanding how local consumers discover, evaluate and ultimately trust a brand.
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Yici ceramic jewelry reflecting contemporary Chinese luxury and tactile design philosophy

Beyond the Gaze: How Yici is Redefining Luxury Through Feeling

Yici is redefining contemporary Chinese luxury through tactility, emotional resonance, and ceramic design—building objects meant not just to be seen, but lived with.
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Jingzhi Brand

Mihan Aromatics parfum bottle, representing the Australian fragrance house’s minimalist approach to scent, memory, and emotional storytelling.
How Mihan Aromatics Turns Australian Memory Into Fragrance Poetry
Founded after Joshua Mihan and Julia Brown returned from London to Melbourne, Mihan Aromatics began as a love letter to Australia. Through genderless parfums rooted in memory, family legacy, and emotional storytelling, the brand is bringing its poetic fragrance language to China’s evolving niche scent community.
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Jingzhi Voice

Chinese fragrance industry representatives at Esxence 2026 in Milan
Chinese Fragrance Industry Gains Visibility at Esxence 2026
At Esxence 2026, China’s fragrance industry gained visibility not only as a growth market, but as a group of key stakeholders entering the global conversation. From buyers studying trends to creators presenting new olfactory languages, Chinese perfumery is beginning to shape how the artistic fragrance world understands China.
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Market Briefing

Weekly Brief | Dior Bets on Shanghai, Hermès Expands in Chengdu, and Premium Retail Gets More Experiential

September 21–27, 2026 Global luxury and fragrance brands continued to invest in China through destination shows, upgraded stores and large-scale market entries, while Chinese brands pushed premiumization at home and tested more ambitious routes abroad. China’s premium consumer market offered few signs of standing still last week. Dior put Shanghai on its global runway calendar, […]

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The Visionary

Mona Kattan, founder of Dubai-born fragrance brand KAYALI
The Visionary｜For Mona Kattan, Joy Comes in a Bottle
From collecting nearly 1,000 perfumes to building KAYALI, Mona Kattan has made fragrance discovery a personal mission. As the Dubai-born brand enters China through Sephora, she discusses gourmand scents, layering, cultural curiosity and why perfume should be a source of joy.
Read More
Mona Kattan, founder of Dubai-born fragrance brand KAYALI
The Visionary｜For Mona Kattan, Joy Comes in a Bottle
From collecting nearly 1,000 perfumes to building KAYALI, Mona Kattan has made fragrance discovery a personal mission. As the Dubai-born brand enters China through Sephora, she discusses gourmand scents, layering, cultural curiosity and why perfume should be a source of joy....
Read More
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