Jingzhi Curates

Curated insights on trending topics in business, technology, and society.

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Can Arome Manpo Scale Beyond Niche Beauty?

With investment from Eternal Beauty Holdings, Arome Manpo is entering a new phase of growth. The partnership raises a broader question for China's beauty industry: can a brand built around aromatherapy, emotional skincare, and sensory experience scale beyond niche audiences?

June 19, 2026

Why Esxence Matters to the Future of Artistic Perfumery

As artistic perfumery evolves from niche passion to global business, Esxence reveals how fragrance is becoming a language of identity, emotion, and cultural distinction.

May 28, 2026

From Grand Gestures to Everyday Intimacy: Luxury’s New 520 Marketing Playbook

In China, May 20 — known as “520” because its Mandarin pronunciation resembles “I love you” — has evolved into one of the country’s most commercially significant romance-driven shopping moments. For luxury brands, the date has long served as a predictable stage for grand declarations of love: celebrity couples, heart-shaped

May 23, 2026

Who Hosts Chinese New Year Now? A Younger Generation Steps In

May 20, 2026

How BeautyMatter’s FUTURE50 Is Bringing Chinese Beauty Brands to the Global Stage

At BeautyShanghai, BeautyMatter and Jingzhi Media Group introduced the Chinese edition of FUTURE50 and announced FUTURE15 Asia — a new initiative designed to help emerging Asian beauty brands build global visibility and industry connections.

May 20, 2026

The New Era of Chinese New Year Marketing: Urban Activations & Special Drops

February 28, 2026

Hennessy in China: A Legacy Reignited

How Hennessy’s China strategy balances heritage, Chinese New Year marketing, nightlife culture, and authentic collaborations to remain relevant in today’s premium spirits market.

February 13, 2026

From Executors to Growth Partners: How PR Firms in China Are Rewriting the Communications Playbook

As brands shift from chasing volume to building long-term trust, PR firms in China are evolving into strategic growth partners—balancing efficiency with emotional value.

February 5, 2026

Five C-Beauty Brands Shaping China’s New Aesthetic Standard

At Beauty Shanghai 2025, five emerging C-beauty brands revealed how China’s beauty industry is evolving beyond trends—toward a new aesthetic standard rooted in culture, design, and slow luxury.

December 13, 2025