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Why Global Beauty Expansion Is No Longer about Being Everywhere

Global beauty brands are entering more markets than ever, but expansion alone is no longer enough. In this op-ed, industry expert Gabby Chen argues that the future of beauty globalization will be defined not by distribution reach, but by a brand’s ability to build trust, emotional connection, and long-term value

June 15, 2026

From Grand Gestures to Everyday Intimacy: Luxury’s New 520 Marketing Playbook

In China, May 20 — known as “520” because its Mandarin pronunciation resembles “I love you” — has evolved into one of the country’s most commercially significant romance-driven shopping moments. For luxury brands, the date has long served as a predictable stage for grand declarations of love: celebrity couples, heart-shaped

May 23, 2026

How BeautyMatter’s FUTURE50 Is Bringing Chinese Beauty Brands to the Global Stage

At BeautyShanghai, BeautyMatter and Jingzhi Media Group introduced the Chinese edition of FUTURE50 and announced FUTURE15 Asia — a new initiative designed to help emerging Asian beauty brands build global visibility and industry connections.

May 20, 2026

The New Era of Chinese New Year Marketing: Urban Activations & Special Drops

February 28, 2026

Hennessy in China: A Legacy Reignited

How Hennessy’s China strategy balances heritage, Chinese New Year marketing, nightlife culture, and authentic collaborations to remain relevant in today’s premium spirits market.

February 13, 2026

From Executors to Growth Partners: How PR Firms in China Are Rewriting the Communications Playbook

As brands shift from chasing volume to building long-term trust, PR firms in China are evolving into strategic growth partners—balancing efficiency with emotional value.

February 5, 2026

Can Fashion Asia Hong Kong Become a Creative Bridge for Asian Designers?

Through the Fashion Challenges Forum and its integration with Clockenflap, the platform positions Hong Kong as a “Super Connector,” translating Asian cultural depth into global fashion understanding while building the infrastructure needed for long-term growth.

January 7, 2026

Rooted in China, Built for the World: To Summer and the Next Phase of Chinese Fragrance Innovation

Through its Chinese Raw Materials Return Project, Chinese fragrance brand To Summer is working to integrate ingredients such as Jingmai Pu’er tea and Xinhui aged tangerine peel into the global perfumery system via standardized extraction and IFRA recognition. The brand offers a case study in how Chinese fragrance may achieve

December 23, 2025

From Yunnan to the World: How Chalu Is Redefining the Ritual of Tea for the Modern Age

Chalu is reimagining sparkling tea through the lens of Yunnan’s ancient tea terroir. Founded by Fraser Kennedy, the brand transforms Chinese tea heritage into a modern, alcohol-free ritual rooted in flavor, craft, and place.

December 17, 2025

Viking Charts a New Course for China’s Silver Generation Travelers

As China’s outbound travel market enters a new phase of maturity, Viking is redefining what luxury means for an often-overlooked group: the silver generation. Viking’s new “River + Ocean” program marks a bold new chapter for China’s mature travelers.

November 13, 2025

Liquides Imaginaires Returns to China: The Alchemy of Imagination and Poetry

Liquides Imaginaires marks its third entry into China with a renewed vision of perfume as poetry and strategy. Founder Philippe Di Méo shares how the brand connects French artistry with China’s evolving niche fragrance scene and its spiritual economy.

November 4, 2025

What C-Beauty Can Learn from K-Beauty’s European Success Story

As Korean beauty reshapes European skincare, what lessons can China’s beauty brands learn? From cultural storytelling to experiential retail, here’s how C-beauty can chart its global path.

October 20, 2025

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