About Us
Jingzhi Chronicle stands as the authentic voice in China’s neo-luxury economy, offering a nuanced lens on the shifting currents of culture, society, consumer behavior, and lifestyles in China. Created for both local and global business leaders and stakeholders, Jingzhi Chronicle inspires readers to think cross-culturally, adapt to change, and shape the future of business in this dynamic market.
Founded in January 2025 by Jingzhi Media Group, Jingzhi Chronicle is committed to empowering visionary leaders and strategic partners. Through unparalleled insights, meaningful connections, and actionable solutions, we enable informed decision-making and innovation across the evolving Chinese luxury landscape.
Jingzhi (精致) originally embodied notions of meticulous refinement and exquisite detail. Rooted in centuries of Chinese cultural heritage, it has long been associated with the art of refinement and sophistication—whether in the careful craftsmanship of porcelain, the delicate brush strokes of calligraphy, or the serene precision of a traditional tea ceremony. Historically, jingzhi was used to describe not only the physical quality of objects but also the spirit of a refined and thoughtful life.
The term jingzhi (精致) is composed of two characters:
• “Jing” (精) means essence, refinement, or spirit. Historically, it signified meticulous care in craftsmanship and
moral cultivation.
• “Zhi” (致) means to reach, dedicate, or achieve. It implies a sense of intentionality and mastery.
Today, this classical term has evolved in modern China, jingzhi has come to signify a lifestyle that values authenticity, depth, and cultural continuity. It is a call to return to the essentials—craftsmanship over mass production, heritage over mere trends, and substance over superficial symbols. Embracing jingzhi means adopting a mindful, quality-centric approach to life, one that honors China’s storied past while addressing the dynamic aspirations of contemporary society.
For editorial or partnership inquiries, please reach out to us at: contact@jingzhi.media.
Our Team
Wenzhuo (Agnes) Wu
Agnes shapes Jingzhi Media’s editorial vision, driving content strategy across platforms. With a distinguished background in business journalism and cultural research, she delivers in-depth analysis of China’s luxury market. Her expertise spans fashion, beauty, hard luxury, wine & spirits, lifestyle, and real estate, with a focus on consumer insights and industry transformation.
Mos Wu
With a Bachelor’s and Master’s in Chinese Language and Literature, Mos brings seven years of expertise to the team, focusing on industry analysis and reporting. Her coverage spans fashion, beauty, jewelry, real estate, and lifestyle, offering deep insights into China’s consumer culture, brand marketing, and evolving retail trends.
Huiyan Chen
With a Master’s in Applied Psychology in Fashion from the University of the Arts London, Huiyan specializes in business journalism and analysis across luxury, fashion, beauty, sports, and lifestyle industries, combining consumer insights with a business lens to analyze market trends.
Anqi Wen
Anqi, a Law and International Relations graduate from the University of Edinburgh, specializes in analyzing China’s Gen Z consumer trends. Her work examines fashion, lifestyle, and sustainability through a socio-economic lens, bridging cultural insights with market dynamics.
