Fashion, Beauty, and Retail Updates: Charlotte Tilbury’s New Ambassador, Fendi’s Controversy, Longchamp’s Eco Collection, and More

Charlotte Tilbury Appoints Cai Xukun as Global Makeup Ambassador

British beauty brand Charlotte Tilbury announced that Cai Xukun has been appointed as its global makeup ambassador. This collaboration brings together the brand’s signature light-focused aesthetics and Cai Xukun’s forward-thinking attitude. As a singer and original music producer, Cai Xukun’s willingness to break boundaries aligns with the brand’s values, and the partnership aims to redefine confidence and beauty while marking a new chapter for Charlotte Tilbury.

Longchamp Unveils “LIVE GREEN” Summer Collection at Shanghai Event

Longchamp hosted a summer banquet in Zhongshan Park, Shanghai, celebrating the arrival of summer with global events. The gathering featured creative dishes by Michelin-starred chefs. The “LIVE GREEN” theme was highlighted through vibrant designs in the 2025 Summer Collection, reflecting an eco-friendly lifestyle. A pop-up “Longchamp Garden” was also set up, offering interactive experiences such as vegetable ring toss and DIY windmill-making.

A New Pet Retail Brand Pet & Fresh Opens in Shanghai

Pet & Fresh, a new pet food retail brand founded by Hema’s creator Hou Yi, has opened its first store in Shanghai. The store offers over 300 types of snacks, fresh pet meals, and innovative pet products, catering to pet owners’ needs. In addition to a wide range of pet goods, it features a social space for pets and owners. The store also follows a new retail model that integrates online and offline shopping, with deliveries available within a 3-km radius.

Fendi Faces Backlash for Mislabeling Chinese Knot as “Korean Knot”

On February 27, 2025, Italian luxury brand Fendi sparked controversy after referring to a traditional Chinese knot as a “Korean knot” in a social media post. The incident quickly became a trending topic on Weibo, with Chinese netizens expressing dissatisfaction. Relevant posts have been deleted but no resolution has been reported yet. The controversy stems from a November 2024 Instagram post promoting a new handbag inspired by knot designs, which Fendi described as a “Korean traditional knot.”

Puig Projects Slower Sales Growth in 2025 Amid US Tariff Concerns

Spanish beauty company Puig, owner of brands like Rabanne, Carolina Herrera, and Jean Paul Gaultier, expects its sales growth to slow to 6 percent to 8 percent in 2025, following an 11 percent increase in 2024. The company has been adjusting its strategies to improve gross margins in anticipation of potential US tariffs, one of its largest markets.

Beiersdorf Announces its Annual Report 2024 with Sales Growth

Beiersdorf has reported a 6.5 percent organic growth in sales, reaching €9.9 billion (approximately $10.7 billion) for the 2024 fiscal year. The Consumer Business segment contributed €8.2 billion (approximately $8.7 billion), accounting for 82 percent of total revenue, with growth across all regions. Europe saw a 5.3 percent increase, the Americas grew by 7 percent, and Africa/Asia/Australia achieved a 11.3 percent growth. The group’s EBIT margin, excluding special factors, was 13.9 percent.