Hermès, Louis Vuitton, and Loewe deepen cultural engagement in China through immersive runway shows, creative partnerships, and theatrical collaborations.
As another shopping festival kicks off in the country, tech and luxury earnings reveal shifting consumer behavior and recalibrated growth strategies across market tiers.
Domestic services and tourism shine in Q1, but luxury houses like Kering and Valentino continue to wrestle with waning momentum in China amid shifting market dynamics.