Yici is redefining contemporary Chinese luxury through tactility, emotional resonance, and ceramic design—building objects meant not just to be seen, but lived with.
Zixin Zhong blends Art Deco structure with Chinese restraint to build a globally resonant Chinese fashion brand. Featured at 2025 Fashion Asia Hong Kong, her work explores interior worlds, ritual, and enduring design.
Designer Yici Zhao’s journey from luxury jewelry to artisanal ceramics reflects a deeper shift—from brilliance to grounding, from perfection to presence. With her brand Yici (忆瓷), she redefines Chinese design through emotion, craft, and cultural roots.
Through its Chinese Raw Materials Return Project, Chinese fragrance brand To Summer is working to integrate ingredients such as Jingmai Pu’er tea and Xinhui aged tangerine peel into the global perfumery system via standardized extraction and IFRA recognition. The brand offers a case study in how Chinese fragrance may achieve
Founder Meng Zhaoran unpacks Documents’ cultural strategy, fragrance ecosystem expansion, and how Chinese scent can resonate globally through ritual and design.
Robin Tallendier, Co-Founder of the independent luxury watchmaker shares the journey of rewriting the story of "Made in China" in the world of fine watchmaking.
Tan Wee Hoon, Senior Vice President of Product Development & Marketing at Viking China, shares the travel brand’s vision for China’s outbound cruise market.
Danielle Jin, Chief Marketing Officer at Visa Asia Pacific, shares insights on China’s evolving payment landscape and how the brand is reimagining travel, luxury, and digital payments in 2025.
The Chinese brand reflects jingzhi with a philosophy of sustainability and craftsmanship, balancing tradition and modernity while expanding its global presence.