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Participants compete in UP CAMP, a functional fitness challenge at Beijing's SKP-S.

Beyond the Activation: How SKP-S Is Building Reasons to Return

From fitness recovery sessions to skincare masterclasses, Beijing’s SKP-S is moving beyond one-off retail activations. Through recurring programming, curated brand experiences and membership services, the destination is exploring how luxury retail can build lasting consumer relationships.

November 12, 2026

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