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Jingzhi Brand

Featuring China’s most influential and emerging Jingzhi brands

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How Yinxi Tea House Redefines “Third Place” and Quiet Luxury

In an age of crowded cafés and restless digital chatter, Yinxi Tea House has quietly redefined what a “third place” means in China. Founded by Yan Yujie, the brand offers not coffee or conversation, but privacy, stillness, and time itself—a sanctuary where business and ritual, elegance and ease, flow together

October 30, 2025

Duanmu: The Chinese Luxury Brand Redefining Craft and Culture

Duanmu, a Chinese luxury brand rooted in craftsmanship and cultural vision, redefines luxury with sacrifice, slow growth, design innovation, and cultural depth.

September 10, 2025

Atelier Wen Redefines Chinese Culture in Time with the Ancestra Watch

An exploration of Atelier Wen’s news collection Ancestra 蛟, where Chinese mythology, craftsmanship, and cultural storytelling converge in a quietly powerful reimagining of luxury watchmaking.

August 7, 2025

Play, Precision, Persistence: How Kunogigi Found Its Design Voice

The designer handbag brand marks its 13th year with artistic reflection and retail evolution.

June 25, 2025

Inside Documents’ Vision for Chinese Fragrance Identity

Founder Meng Zhaoran unpacks Documents’ cultural strategy, fragrance ecosystem expansion, and how Chinese scent can resonate globally through ritual and design.

June 11, 2025

Design Respect: Atelier Wen and the New Language of Chinese Luxury

Robin Tallendier, Co-Founder of the independent luxury watchmaker shares the journey of rewriting the story of "Made in China" in the world of fine watchmaking.

May 2, 2025

How Florasis Is Globalizing C-Beauty with Cultural Precision

Gabby YJ Chen, President of Global Expansion at Florasis, shares the brand's global vision and strategic moves.

April 8, 2025

How Viking is Transforming China’s Cruise Travel

Tan Wee Hoon, Senior Vice President of Product Development & Marketing at Viking China, shares the travel brand’s vision for China’s outbound cruise market.

March 28, 2025

Inside Visa’s Next-Gen Marketing Strategy

Danielle Jin, Chief Marketing Officer at Visa Asia Pacific, shares insights on China’s evolving payment landscape and how the brand is reimagining travel, luxury, and digital payments in 2025.

March 27, 2025

Accor CEO Greater China: Redefining Luxury Hospitality for a New Era

The Group’s portfolio of brands is blending cultural authenticity with innovation to meet the evolving preferences of modern travelers.

March 25, 2025

ICICLE: A Quiet Force in China’s Luxury Fashion Evolution

The Chinese brand reflects jingzhi with a philosophy of sustainability and craftsmanship, balancing tradition and modernity while expanding its global presence.

March 20, 2025

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Jingzhi Brand