As artistic perfumery evolves from niche passion to global business, Esxence reveals how fragrance is becoming a language of identity, emotion, and cultural distinction.
May 28, 2026
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In China, May 20 — known as “520” because its Mandarin pronunciation resembles “I love you” — has evolved into one of the country’s most commercially significant romance-driven shopping moments. For luxury brands, the date has long served as a predictable stage for grand declarations of love: celebrity couples, heart-shaped
May 23, 2026
At its first concept store in Hangzhou, MEIDEHEN is testing a new model for Chinese folk craft — one built not only on cultural preservation, but on product development, retail demand, and sustainable orders for artisans.
May 20, 2026
At BeautyShanghai, BeautyMatter and Jingzhi Media Group introduced the Chinese edition of FUTURE50 and announced FUTURE15 Asia — a new initiative designed to help emerging Asian beauty brands build global visibility and industry connections.
May 20, 2026
Yici is redefining contemporary Chinese luxury through tactility, emotional resonance, and ceramic design—building objects meant not just to be seen, but lived with.
May 9, 2026
From retail reinvention to experiential luxury and the rise of new global hubs, the inaugural Shoptalk Luxe in Abu Dhabi offered a glimpse into how the industry is evolving — and what the shift means for Chinese brands, innovators, and the next generation of luxury consumers.
March 12, 2026
Zixin Zhong blends Art Deco structure with Chinese restraint to build a globally resonant Chinese fashion brand. Featured at 2025 Fashion Asia Hong Kong, her work explores interior worlds, ritual, and enduring design.
February 28, 2026
How Hennessy’s China strategy balances heritage, Chinese New Year marketing, nightlife culture, and authentic collaborations to remain relevant in today’s premium spirits market.
February 13, 2026
As brands shift from chasing volume to building long-term trust, PR firms in China are evolving into strategic growth partners—balancing efficiency with emotional value.
February 5, 2026
Over the past decade, LABELHOOD has evolved from an underground fashion showcase to a cultural force shaping China’s design narrative, bridging creative experimentation with global retail opportunities.
February 5, 2026
Through the Fashion Challenges Forum and its integration with Clockenflap, the platform positions Hong Kong as a “Super Connector,” translating Asian cultural depth into global fashion understanding while building the infrastructure needed for long-term growth.
January 7, 2026
Through its Chinese Raw Materials Return Project, Chinese fragrance brand To Summer is working to integrate ingredients such as Jingmai Pu’er tea and Xinhui aged tangerine peel into the global perfumery system via standardized extraction and IFRA recognition. The brand offers a case study in how Chinese fragrance may achieve
December 23, 2025
