Takeaways from the 2025 Cosmoprof Worldwide Bologna session “Pillow Talk: Unlocking Opportunities in Asia’s Growing Wellness and Sleep Economy for Beauty Brands.”
Wu Yue is fostering dialogue between the Chinese and global fragrance industries, bridging cultural narratives while empowering local brands to expand globally.
L’Oréal China’s latest report outlines a bold vision—leveraging micro-trends and targeting Gen Z, mature consumers, and men to reach 150 million consumers by 2030.
As the Chinese fragrance market grows, brands are navigating between cultural storytelling and algorithm-driven personalization. Will Eastern narratives define or confine the industry’s global ambitions?
As China’s beauty market moves beyond blind growth, brands must redefine their value propositions by balancing functional efficacy with emotional resonance.