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Hoka Flagship Lands in Shanghai with Immersive Brand Experience

The sportswear brand opens its first global brand experience center in Shanghai.

May 12, 2025

Sportswear Brands Tap China’s Emerging Markets for Growth

Sportswear brands like ON are accelerating growth in China by targeting next-tier cities and youth-driven cultural communities.

May 9, 2025

Li Ning Moves Sustainability from Concept to Consumer Action

Li Ning redefines green retail with an immersive Earth Day pop-up, blending eco-innovation, interactive storytelling, and consumer participation.

April 28, 2025

Decode Descente’s 90-Year Brand Symphony

The sportswear brand's 90th anniversary film remixes craftsmanship and sound, bridging athletic innovation with emotional resonance for today’s quality-driven urban consumers.

April 9, 2025

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