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Meet Tourism’s Growth Engine in China

China’s “silver generation” is traveling more, spending freely, and reshaping expectations for quality, comfort, and culture in tourism.

April 9, 2025

Photo: Prada

Silver Generation, Golden Opportunity: How China’s Aging Consumers are Redefining the Market

China’s vibrant silver generation is redefining consumer trends, driving demand for travel, wellness, and beauty while blending tradition with modern aspirations, unlocking a golden opportunity for brands.

January 30, 2025

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