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The Return of Trust: How China’s Silver Generation is Helping Legacy Domestic Brands Break Through

Brands should reexamine aging as a process through a cultural lens.

July 16, 2025

Meet Tourism’s Growth Engine in China

China’s “silver generation” is traveling more, spending freely, and reshaping expectations for quality, comfort, and culture in tourism.

April 9, 2025

Photo: Prada

Silver Generation, Golden Opportunity: How China’s Aging Consumers are Redefining the Market

China’s vibrant silver generation is redefining consumer trends, driving demand for travel, wellness, and beauty while blending tradition with modern aspirations, unlocking a golden opportunity for brands.

January 30, 2025

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