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The Rise of Senior Beauty in China

China’s senior consumers are reshaping the beauty industry, demanding smarter products, nuanced storytelling, and meaningful digital engagement.

June 12, 2025

Photo: Prada

Silver Generation, Golden Opportunity: How China’s Aging Consumers are Redefining the Market

China’s vibrant silver generation is redefining consumer trends, driving demand for travel, wellness, and beauty while blending tradition with modern aspirations, unlocking a golden opportunity for brands.

January 30, 2025

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