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Best Luxury Marketing Campaigns Resonating China in 2024

In a rapidly shifting market, brands that deeply understand Chinese cultural nuances and evolving consumer preferences have stood out with groundbreaking local campaigns.

February 13, 2025

Photo: Bvlgari

Is Bvlgari’s ‘Serpenti Infinito’ in Shanghai a Winning Bet on Cultural Storytelling?

Bvlgari unveiled a branded exhibition in Shanghai blending history, art, and luxury, in celebration of the Year of Snake.

February 10, 2025

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