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Loewe 2025 Qixi Campaign

Beyond Romance: 3 Strategies Luxury Brands Use to Win China’s Qixi Festival

As Qixi Festival evolves, luxury brands are shifting beyond romance. Here are 3 smart strategies to resonate with Chinese consumers in 2025.

August 29, 2025

Best Luxury Marketing Campaigns Resonating China in 2024

In a rapidly shifting market, brands that deeply understand Chinese cultural nuances and evolving consumer preferences have stood out with groundbreaking local campaigns.

February 13, 2025

Photo: Bvlgari

Is Bvlgari’s ‘Serpenti Infinito’ in Shanghai a Winning Bet on Cultural Storytelling?

Bvlgari unveiled a branded exhibition in Shanghai blending history, art, and luxury, in celebration of the Year of Snake.

February 10, 2025

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