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Gifting Gracefully: How Beauty Brands Are Winning China’s Silver-Haired Market

Beauty brands tap into China’s silver economy by reimagining gifting rituals, targeting mature women through emotional resonance and strategic storytelling.

June 18, 2025

Beyond Slogans: How Brands Are Redefining Women’s Day Narratives

Brands are shifting from idealized portrayals to authentic storytelling, amplifying diverse female voices through cultural collaborations, evocative experiences, and cross-industry initiatives.

March 6, 2025

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