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Photo: Lululemon

Lululemon’s New Year Campaign Resonates with China’s Wellness and Cultural Trends

Lululemon’s 2025 Chinese New Year campaign intertwines wellness, emotional storytelling, and cultural narratives, reinforcing its brand philosophy of renewal, self-discovery, and holistic well-being.

February 12, 2025

How Destinations Shaped Luxury Brand Narratives in 2024: Cities as Canvases

By weaving brand identity into local history and cultural landscapes, luxury brands are not just driving creative storytelling but also reshaping consumer perspectives on cultural heritage.

February 5, 2025

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