The fragrance brand deepens its China presence with sensory-rich, locally embedded stores that blend fragrance, architecture, and cultural storytelling.
June 3, 2025
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Jingzhi Chronicle spotlights the brands that are pushing against the saturated “romantic marketing” playbook.
May 20, 2025
Lululemon’s 2025 Chinese New Year campaign intertwines wellness, emotional storytelling, and cultural narratives, reinforcing its brand philosophy of renewal, self-discovery, and holistic well-being.
February 12, 2025
By weaving brand identity into local history and cultural landscapes, luxury brands are not just driving creative storytelling but also reshaping consumer perspectives on cultural heritage.
February 5, 2025
