The marketing blitz merges nostalgia with the city’s creative scene, blurring the lines between sports and culture while redefining the retro revival in China’s sneaker market.
In 2024, the Michelin Guide announced it would release provincial restaurant rankings in China for the first time, debuting guides for Fujian and Jiangsu provinces. This expansion brings the number of Michelin destinations in mainland China to seven, reflecting a growing recognition of regional culinary diversity and the spread of