Once purely commercial, MPVs are now lifestyle symbols for Chinese families seeking space, comfort, and emotional resonance on the road.
June 3, 2025
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Yunnan transforms from tea hub to coffee haven, as local beans gain cultural value, consumer demand, and immersive origin experiences.
May 28, 2025
Jingzhi Chronicle spotlights the brands that are pushing against the saturated “romantic marketing” playbook.
May 20, 2025
Guizhou matcha rises from rural crop to cultural symbol, blending agriculture, tourism, and branding in China’s evolving consumption landscape.
May 6, 2025
The western region’s wine industry is booming, driven by experiential tourism, global recognition, and a growing domestic market among young Chinese consumers.
March 19, 2025
