How Hennessy’s China strategy balances heritage, Chinese New Year marketing, nightlife culture, and authentic collaborations to remain relevant in today’s premium spirits market.
The fragrance brand deepens its China presence with sensory-rich, locally embedded stores that blend fragrance, architecture, and cultural storytelling.
The French house names Pierpaolo Piccioli as creative director, signaling a poetic pivot from Demna’s radicalism toward heritage-rooted couture storytelling.