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The Rise of Korean Streetwear Brands in China: From Seoul to Shanghai

Korean streetwear is no longer just a Seoul phenomenon. With first-store launches, omnichannel expansion, and cultural brand equity, labels like emis and Musinsa are reshaping China’s youth fashion landscape.

August 25, 2025

Asics Sparks Youth Dialogue with Shanghai Exhibition

The sportswear brand deepens its China relevance with a Shanghai exhibition merging retro-futurist design and youth culture.

April 14, 2025

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