The fragrance brand deepens its China presence with sensory-rich, locally embedded stores that blend fragrance, architecture, and cultural storytelling.
June 3, 2025
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AI is revolutionizing fragrance creation, but its ability to truly capture the emotional complexity and cultural depth behind every scent is still in question.
April 10, 2025
Wu Yue is fostering dialogue between the Chinese and global fragrance industries, bridging cultural narratives while empowering local brands to expand globally.
April 3, 2025
Key insights from the fragrance-focused panels co-hosted by Jingzhi Media Group partnered and DSM-Firmenich.
April 1, 2025
The perfume brand celebrates 30 years of Darjeeling Tea with an immersive event, aligning its heritage with China’s evolving fragrance market.
March 26, 2025
