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Notes Shanghai Founder on Elevating Chinese Perfumery

Wu Yue is fostering dialogue between the Chinese and global fragrance industries, bridging cultural narratives while empowering local brands to expand globally.

April 3, 2025

The Neo-Luxury Frontier: Where Fragrance Meets Fashion

Key insights from the fragrance-focused panels co-hosted by Jingzhi Media Group partnered and DSM-Firmenich.

April 1, 2025

How Bvlgari Perfume is Tapping Into China’s Next-Gen Scent Revolution

The perfume brand celebrates 30 years of Darjeeling Tea with an immersive event, aligning its heritage with China’s evolving fragrance market.

March 26, 2025

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