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Loewe 2025 Qixi Campaign

Beyond Romance: 3 Strategies Luxury Brands Use to Win China’s Qixi Festival

As Qixi Festival evolves, luxury brands are shifting beyond romance. Here are 3 smart strategies to resonate with Chinese consumers in 2025.

August 29, 2025

Year of the Snake: How Brands Are Crafting Chinese New Year Narratives

Chinese New Year is more than a festive occasion—it’s a strategic opportunity for brands to deepen cultural connections and engage with evolving consumer expectations.

February 19, 2025

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