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Chinese Travelers Embrace Light Trips and Smart Escapes

Dragon Boat Festival tourism shows rising demand for light vacations, family travel, short-haul getaways, and emerging summer outbound destinations.

June 5, 2025

Monday Briefing: How Amer Sports, L’Oréal, and the Dragon Boat Festival Signal the Next Wave of China’s Consumption Trends

China is driving Amer Sports’ surge, powering L’Oréal’s biotech play, and redefining early summer tourism with heritage-rich micro-vacations.

May 26, 2025

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