From Lululemon’s cultural activations to Dior’s creative unification and Swire’s long-term urban vision, China takes center stage in global strategy.
The creative talent’s appointment at Dior Men signals a creative pivot—one that could reshape Dior’s resonance in China’s evolving luxury market.
Brands are shifting from idealized portrayals to authentic storytelling, amplifying diverse female voices through cultural collaborations, evocative experiences, and cross-industry initiatives.