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From Craft to Culture: China’s Brands Speak Globally

How do Chinese brands navigate cultural translation, craft storytelling, and aesthetic resonance in today’s global luxury landscape?

June 10, 2025

Louis Vuitton Reimagines the Postcard in Shanghai

The luxury titan transforms Shanghai’s Postal Museum into a sensory homage to letter writing, blending travel, AI, and cultural nostalgia.

June 9, 2025

Bottega Veneta’s Quiet Statement in Shanghai: Poetry as Brand Philosophy

The house's Shanghai campaign with poet Yu Xiuhua redefines luxury marketing through vulnerability, authorship, and emotional resonance beyond aesthetics.

April 22, 2025

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