The collaboration taps Y2K nostalgia, merging futuristic aesthetics with cultural storytelling to redefine eyewear as wearable art.
May 29, 2025
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An immersive sensory collaboration where de Gournay’s artistry meets Mandarin Oriental’s refined hospitality in the heart of historic Qianmen in Beijing.
May 26, 2025
Maia Active and Salomon merge studio comfort with outdoor grit, reshaping women’s activewear for China’s increasingly versatile fitness lifestyles.
May 7, 2025
The sportswear giant partners with a top-tier university in China to blend cultural identity, innovation, and youth engagement.
April 30, 2025
SAIC Audi and Feng Chen Wang reimagine the A7L, merging fashion and automotive design to spotlight China’s global creative voice.
April 24, 2025
Spotlighting standout drops from Balenciaga, Victoria’s Secret, and Fila Fusion, these are the Spring collabs making waves in China.
April 23, 2025
The house's Shanghai campaign with poet Yu Xiuhua redefines luxury marketing through vulnerability, authorship, and emotional resonance beyond aesthetics.
April 22, 2025
Stay informed on the latest news coverage of today's top headlines relevant to China.
March 19, 2025
Stay informed on the latest news coverage of today's top headlines relevant to China.
February 26, 2025
Luxury hospitality and high-end perfumery converge to create a fragrance that captures the mystique of a sacred mountain.
February 25, 2025
How is Lao Miao’s Creation of the Gods collab merging tradition and trend to tap into China’s gold jewelry boom and rising cultural pride?
February 17, 2025
From fashion to food, brands are pushing the limits of creative partnerships, leveraging collaborations to expand cultural influence and deepen consumer engagement.
February 11, 2025
