How Hennessy’s China strategy balances heritage, Chinese New Year marketing, nightlife culture, and authentic collaborations to remain relevant in today’s premium spirits market.
February 13, 2026
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Bosideng’s collaboration with Kim Jones cements China’s growing creative influence on global fashion. As Arc’teryx reshuffles leadership and Shanghai Fashion Week expands, Chinese brands are driving a new wave of cultural confidence.
October 29, 2025
This week’s Monday Briefing tracks Gucci’s Demna-era debut at Milan Fashion Week, Shanghai Fashion Week 2026’s official calendar, and Goyard’s record-breaking 2024 revenue. From Ouyang Nana joining Woolmark to Greg Hsu signing with Canada Goose, and Nike × SKIMS redefining sportswear, the stories highlight how global and Chinese brands are
September 29, 2025
Arc’teryx’s controversial fireworks collaboration with Cai Guo-Qiang in Tibet backfired, triggering backlash from its core outdoor community and raising questions about luxury ambition, brand misalignment, and ESG credibility.
September 24, 2025
Kyrie Irving and ANTA debuted HÉLÀ Season 2 and the HÉLÀ Code sneakers at New York Fashion Week, showcasing how the Chinese sportswear brand is evolving beyond performance to shape cultural identity and global relevance.
September 15, 2025
The collaboration taps Y2K nostalgia, merging futuristic aesthetics with cultural storytelling to redefine eyewear as wearable art.
May 29, 2025
An immersive sensory collaboration where de Gournay’s artistry meets Mandarin Oriental’s refined hospitality in the heart of historic Qianmen in Beijing.
May 26, 2025
Maia Active and Salomon merge studio comfort with outdoor grit, reshaping women’s activewear for China’s increasingly versatile fitness lifestyles.
May 7, 2025
The sportswear giant partners with a top-tier university in China to blend cultural identity, innovation, and youth engagement.
April 30, 2025
SAIC Audi and Feng Chen Wang reimagine the A7L, merging fashion and automotive design to spotlight China’s global creative voice.
April 24, 2025
Spotlighting standout drops from Balenciaga, Victoria’s Secret, and Fila Fusion, these are the Spring collabs making waves in China.
April 23, 2025
The house's Shanghai campaign with poet Yu Xiuhua redefines luxury marketing through vulnerability, authorship, and emotional resonance beyond aesthetics.
April 22, 2025
