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Year of the Snake: How Brands Are Crafting Chinese New Year Narratives

Chinese New Year is more than a festive occasion—it’s a strategic opportunity for brands to deepen cultural connections and engage with evolving consumer expectations.

February 19, 2025

Rossana Hu: Weaving Cultural Diversity in Design and Culture

The architect redefines design through cultural diversity, architectural innovation, and a visionary collaboration with Prada for Chinese New Year 2025.

February 12, 2025

Photo: Lululemon

Lululemon’s New Year Campaign Resonates with China’s Wellness and Cultural Trends

Lululemon’s 2025 Chinese New Year campaign intertwines wellness, emotional storytelling, and cultural narratives, reinforcing its brand philosophy of renewal, self-discovery, and holistic well-being.

February 12, 2025

Photo: Bvlgari

Is Bvlgari’s ‘Serpenti Infinito’ in Shanghai a Winning Bet on Cultural Storytelling?

Bvlgari unveiled a branded exhibition in Shanghai blending history, art, and luxury, in celebration of the Year of Snake.

February 10, 2025

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