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Year of the Snake: How Brands Are Crafting Chinese New Year Narratives

Chinese New Year is more than a festive occasion—it’s a strategic opportunity for brands to deepen cultural connections and engage with evolving consumer expectations.

February 19, 2025

Best Luxury Marketing Campaigns Resonating China in 2024

In a rapidly shifting market, brands that deeply understand Chinese cultural nuances and evolving consumer preferences have stood out with groundbreaking local campaigns.

February 13, 2025

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