As Korean beauty reshapes European skincare, what lessons can China’s beauty brands learn? From cultural storytelling to experiential retail, here’s how C-beauty can chart its global path.
The fiscal 2024 not only underscored the growing maturity and competitiveness of China’s homegrown players, but also revealed deepening fault lines within the sector.
As C-beauty brands eye Europe, they should navigate regulatory hurdles, cultural differences, and branding strategies to win over discerning consumers.
C-Beauty brands must adopt globally diversified supply chains to minimize regional dependency and mitigate geopolitical and regulatory risks effectively.