Chinese New Year is more than a festive occasion—it’s a strategic opportunity for brands to deepen cultural connections and engage with evolving consumer expectations.
February 19, 2025
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In a rapidly shifting market, brands that deeply understand Chinese cultural nuances and evolving consumer preferences have stood out with groundbreaking local campaigns.
February 13, 2025
From fashion to food, brands are pushing the limits of creative partnerships, leveraging collaborations to expand cultural influence and deepen consumer engagement.
February 11, 2025
