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C-Beauty brands such as Herbeast and Simply This are leading the new standard.

Five C-Beauty Brands Shaping China’s New Aesthetic Standard

At Beauty Shanghai 2025, five emerging C-beauty brands revealed how China’s beauty industry is evolving beyond trends—toward a new aesthetic standard rooted in culture, design, and slow luxury.

December 13, 2025

Beauty Shanghai 2025 Venue

Beauty Shanghai 2025: China’s First Premium Boutique Beauty Fair

Beauty Shanghai 2025 debuts this October as China’s first premium boutique beauty fair, featuring over 100 brands across skincare, cosmetics and personal care.

August 19, 2025

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