Shiseido Sees Leadership Changes, Allbirds Q1 Sales Decline and Mytheresa Restructures Leadership Team

Glenn Martens to Present First Couture Collection for Maison Margiela

Glenn Martens will debut his first couture collection as creative director of Maison Margiela during Paris Haute Couture Week, scheduled for July 7–10, 2025. The presentation marks a new chapter for the house, with Martens building on its couture legacy. Maison Margiela has been officially part of the haute couture calendar since 2006 and gained couture house status in 2012. Martens was appointed in January by parent company OTB.

US-China Tariff Reduction Boosts Fashion and Retail Stocks

The US and China agreed to reduce tariffs following talks in Switzerland, with US duties dropping to 30 percent and China’s to 10 percent, down from 145 percent. This temporary 90-day pause eased pressure on import-dependent sectors. Fashion and retail stocks responded strongly, adding $35.4 billion in market value, with companies like Nike, Lululemon, and Rent the Runway seeing notable gains. Industry leaders cautioned that costs remain elevated and emphasized the need for long-term trade agreements.

Shiseido Sees Leadership Changes and Mixed Regional Performance

Shiseido announced the resignation of EMEA President Franck Marilly, effective May 31, citing personal reasons. Alberto Noé will continue leading the EMEA region and serve as interim head of the Americas. The company reported mixed Q1 2025 results, with overall net sales declining, including a 12.1 percent drop in China and travel retail. Despite regional sales gains in Japan and EMEA, key brands like Drunk Elephant and Shiseido saw declines, prompting continued restructuring and a 4 percent growth target for 2025.

Allbirds Q1 Sales Decline 18 Percent, Losses Narrow as 2025 Outlook Reaffirmed

Allbirds reported an 18 percent year-over-year drop in Q1 2025 sales to $32.1 million, citing store closures and international distribution changes. Net loss narrowed to $21.9 million from $27.3 million a year earlier. The company highlighted ongoing progress in brand and product strategy, including a new marketing campaign. Allbirds reiterated its full-year revenue guidance of $175–$195 million.

Mytheresa Restructures Leadership Team After LuxExperience Rebrand

Mytheresa has announced internal executive promotions following the rebranding of its parent company to LuxExperience. Simon Tweed becomes chief commercial officer, and Dominik Laß is named chief growth & site management officer. Tiffany Hsu continues in her role with added group responsibilities. Key leadership, including CEO Michael Kliger, remains unchanged as the company enters the 2024/25 fiscal year.

Miniso to Launch First Glasgow Store at Braehead Shopping Centre

Miniso will open its first Glasgow location this summer at Braehead Shopping Centre, marking its second store in Scotland and 40th in the UK. The store features design-led lifestyle products and licensed collections from brands such as Sanrio, Disney, and Pokémon. The launch supports the brand’s UK expansion strategy and aims to enhance Braehead’s retail offering.

Crocs Reports Q1 Revenue Growth, Withdraws 2025 Outlook Amid Uncertainty

Crocs reported a 1.4 percent year-over-year revenue increase in Q1 2025 to $937 million, driven by 2.4 percent growth at its namesake brand. Direct-to-consumer sales rose 2.3 percent, while wholesale declined slightly. Sales of the Heydude brand dropped 9.8 percent. Citing global trade uncertainties, the company has withdrawn its full-year 2025 guidance.

Chow Tai Seng Partners with Mixue for 520 Campaign

To celebrate China’s 520 Valentine’s Day, Mixue launched digital “couple certificates” with themed stickers and surprise designs, alongside offline giveaways of physical certificates and ring blind boxes for purchases over RMB 12 yuan. As part of the campaign, the brand teamed up with jewelry retailer Chow Tai Seng to release gold-themed merchandise such as stickers, charm bracelets, and pendants. The collaboration reflects Chow Tai Seng’s continued efforts to expand its appeal among younger consumers through cross-brand partnerships.