Puma Maintains 2025 Forecast, Calvin Klein Appoints Global Brand President and Tapestry Beats Q3 Estimates

Steve Madden and Glamear Launch Joint Venture to Expand in Greater China

Steve Madden has partnered with Glamear Trading Limited to launch a joint venture aimed at expanding the Steve Madden and Dolce Vita brands in Greater China. The collaboration leverages Glamear’s local market expertise and Steve Madden’s global brand presence. Recent store openings in Beijing and Shanghai mark the brands’ debut in the region, with plans for continued growth and innovation.

Puma Maintains 2025 Forecast Despite Q1 Sales Dip

Puma’s sales grew slightly by 0.1 percent in Q1, totaling 2.07 billion euros, but EBIT fell 63.7 percent. The company attributes the decline to macroeconomic conditions, ongoing tariffs, and internal changes, including the departure of CEO Arne Freundt. Despite challenges, Puma confirmed its 2025 guidance, expecting low to mid-single digit sales growth and EBIT between 520 million euros and 600 million euros. Regional performance varied, with Europe showing growth and Asia-Pacific facing significant declines, particularly in Greater China.

David Savman Appointed Calvin Klein Global Brand President

David Savman has been named global brand president of Calvin Klein, succeeding Eva Serrano, who will remain as an adviser until the end of the year. Savman, a former H&M executive, joined PVH in 2022 and has held various leadership roles. Under Serrano, Calvin Klein made notable strides in branding, including high-profile campaigns and a return to the runway. However, challenges in centralizing operations and product delays impacted the brand’s performance. Savman will focus on further building the brand’s global vision and expanding its market strength.

Tapestry Beats Q3 Estimates, Raises Outlook Amid Trade War Concerns

Tapestry surpassed fiscal Q3 earnings and sales expectations, driven by strong growth from Coach, while Kate Spade and Stuart Weitzman saw declines. The company’s net income rose 45.8 percent to $203.3 million, with sales growing 7 percent to $1.58 billion. Tapestry attracted 1.2 million new customers, predominantly Gen Z and Millennials, and continues to invest heavily in marketing. Despite trade tariffs, Tapestry raised its full-year sales and earnings outlook, demonstrating resilience in a challenging economic environment.

L’Oréal Appoints New Chief Innovation & Prospective Officer

L’Oréal has appointed Delphine Viguer-Hovasse as its first Chief Innovation & Prospective Officer, effective 1 July. In this new role, Viguer-Hovasse will oversee innovation teams and the Strategic Prospective Department, aiming for a more integrated and future-focused approach to beauty innovation. She will report to Deputy CEO Barbara Lavernos. Viguer-Hovasse has been with L’Oréal since 1997 and previously led L’Oréal Paris, driving significant growth for the brand.

China’s April Exports Exceed Expectations

China’s exports rose 8.1 percent year-on-year in April, surpassing forecasts of a 1.9 percent increase, while imports contracted by 0.2 percent, a smaller decline than the anticipated 5.9 percent. This followed a 12.4 percent export increase in March as factories rushed shipments before US tariffs took effect. Despite ongoing trade tensions, China’s export sector remains a key component of its post-pandemic recovery. Trade talks between China and the US are scheduled to begin this weekend in Switzerland.

On and Loewe Spring/Summer 2025 Collaboration Set to Launch

On and Loewe Spring/Summer 2025 collection will debut online on May 14 and in select stores on May 15. Footwear highlights include revamped Cloudventure 2.0 styles with translucent mesh uppers and bold Loewe Anagram branding, plus new colorways for the Cloudtilt in electric blue and soft pink. Apparel and accessories focus on urban outdoor functionality, featuring ripstop jackets, 3D-knit tops and shorts, socks, hats, and women’s activewear. The collection blends Loewe’s nature-inspired aesthetic with On’s performance-driven design.

Pandora Names Chinese Actor Xia Zhiguang as Brand Ambassador

Pandora has announced Chinese actor Xia Zhiguang as its new brand ambassador. In a new campaign, Xia showcases Pandora’s signature pieces, including the Moments and Timeless collections, with layered gold and silver designs inspired by stars and hearts. The collaboration highlights themes of connection and self-expression, with iconic items like the snake chain bracelet and star-studded charms. Pandora aims to continue exploring the power of love and storytelling through this partnership.