Musinsa ExpandstoChina, Victoria’s Secret ReportsQ1 Sales, andCris Conf Sees Turnaround

Jimmy Choo Appoints Chinese Actress Bai Lu as APAC Brand Ambassador

Jimmy Choo has named Chinese actress Bai Lu as its Asia-Pacific brand ambassador. Known for her large following on Douyin, Bai Lu appears in the brand’s latest campaign shot in Beijing. The campaign features key items including the Curve bag, Adeline 60 pumps, Diamond Sling sneakers, Aren SB 45 slingbacks, and the Bon Bon bag. The appointment highlights the brand’s continued focus on the APAC market.

Louis Vuitton Signs Multiyear Partnership with Real Madrid

Louis Vuitton has announced a multiyear partnership with Real Madrid’s football and basketball teams, providing formal wardrobes for players during official events and travel. Designed by menswear creative director Pharrell Williams, the outfits will include apparel, footwear, and accessories. This marks the brand’s first tailoring collaboration with a sports team and continues its expansion into global sports, following partnerships with FIFA and other major tournaments. Players will not wear the Louis Vuitton logo on the field but will represent the brand off-pitch through exclusive, non-retail collections.

Converse Releases Doraemon Collaboration for Iconic Anime’s 55th Anniversary

To mark the 55th anniversary of the classic anime Doraemon, Converse has launched a new collaboration featuring themed footwear, apparel, and accessories. The Chuck 70 highlights a tropical paint-splatter design with expressive Doraemon prints, while the Chuck Taylor All Star showcases all-over graphics of the character and his gadgets. Kids’ versions feature lightweight builds with Velcro straps and soft soles. The collection also includes T-shirts and backpacks inspired by Doraemon’s signature look and four-dimensional pocket.

Musinsa Plans China and Japan Store Launches Amid Global Expansion

South Korean fashion platform Musinsa will open physical stores in China and Japan later this year as part of its international growth strategy. The company targets 3 trillion KRW in overseas GMV by 2030 and plans to expand its global brand portfolio to 8,000. An IPO is being prepared to support logistics infrastructure and market entry efforts.

Victoria’s Secret Reports Q1 Sales Above Expectations

Victoria’s Secret & Co. reported first-quarter sales of $1.353 billion, surpassing its guidance range, though sales remained flat year-over-year with a 1 percent decline in comparable sales. The company reduced its net loss to $2 million from $4 million in the same period last year. CEO Hillary Super highlighted progress in beauty, Pink apparel, and new sport and swim categories. The full-year sales forecast remains between $6.2 billion and $6.3 billion.

LuxExperience Announces New Leadership Team for Net-A-Porter

LuxExperience has unveiled a new leadership team for Net-A-Porter following its acquisition of the Yoox Net-A-Porter portfolio. Heather Kaminetsky was appointed CEO, returning to the brand after previous roles, with a focus on redefining customer experience and organizational structure. Other key appointments include Brigitte Chartrand as Chief Buying and Merchandising Officer, Claudia Plant as Chief Brand and Customer Officer, and regional presidents Jeffrey Trosch for North America and Chris Chan for APAC. The company retains several existing leaders to support ongoing operations.

Chanel Appoints Ruth Warder as Global Chief Communications Officer

Chanel has appointed Ruth Warder as its new global chief communications officer, a role based in London starting September. Warder, formerly CEO for the UK, Ireland, and EMEA brand chair at Edelman, will report to Chanel CEO Leena Nair. Her appointment aims to strengthen Chanel’s global communications strategy amid shifts in luxury market dynamics. Additionally, Michael Giugliano, formerly at Bottega Veneta, will join Chanel to lead its celebrity relations team in Paris.

Cris Conf Sees Turnaround in Q1 2025 Amid Strategic Restructuring

Italian fashion brand Pinko’s parent company, Cris Conf Group, reported Q1 2025 sales exceeding 40 million euros, down 3 percent year-over-year, with EBITDA reaching around 5 million euros compared to a 1 million euros loss in Q1 2024. Cris Conf’s chairman Pietro Negra highlighted the progress of board-led restructuring and a strategic shift away from a luxury image, including store closures to reduce costs. Pinko CEO Laura Manelli emphasized ongoing efforts to reshape the business model and strengthen key markets. The brand also signed a strategic partnership in China to reopen 100 stores and streamline distribution in the region.