Lotus Hits Record Highs, CASETiFY x BMW, and Zeekr Unveils First Hybrid Model 

Flora Gu

April 24, 2025

Lotus Hits Revenue Record in 2024

Lotus has reported a record-breaking annual revenue of $924 million for 2024, driven by strong global demand and delivery growth. The company saw an 86 percent year-on-year revenue increase and delivered over 6,970 vehicles—its best performance to date. With a continued focus on electrification and premium positioning, the British marque under Geely is solidifying its transformation from niche legacy brand to competitive luxury EV player.

On and Zendaya Launch Lunar Run-Inspired Campaign

Swiss performance brand On teams up with Zendaya for a cinematic global campaign titled “Dream Together,” blending sci-fi aesthetics with motivational storytelling. The campaign, filmed in Budapest, positions Zendaya as a unifying force in a moonlike landscape, mirroring On’s growing ambition to inspire through innovation and inclusivity. The collaboration marks Zendaya’s debut as the brand’s global ambassador, signaling On’s bold push into lifestyle and fashion crossover spaces.

Louis Vuitton Raises Prices in US Amid Tariff Pressure

Louis Vuitton has increased the US price of its popular Neverfull bag following the Trump administration’s latest proposed tariffs on European luxury goods. The price hike comes as luxury houses brace for geopolitical headwinds, particularly in cross-Atlantic markets. While the brand did not cite tariffs directly, the timing reflects wider industry concerns over rising costs and potential disruption in transatlantic trade.

CASETiFY × BMW Fuse Tech and Sustainability

Photo: CASETiFY

Lotus has reported a record-breaking annual revenue of $924 million for 2024, driven by strong global demand and delivery growth. The company saw an 86 percent year-on-year revenue increase and delivered over 6,970 vehicles—its best performance to date. With a continued focus on electrification and premium positioning, the British marque under Geely is solidifying its transformation from niche legacy brand to competitive luxury EV player.

Studious Opens First Selected Store in Beijing

Japanese select shop Studious has opened its first selected boutique in Beijing’s Taikoo Li Sanlitun, marking its latest expansion into China’s capital. Known for spotlighting contemporary Japanese designers, the new location showcases brands like Toga, Facetasm, and doublet. The opening signals Studious’ intention to engage more directly with China’s design-conscious youth market through experiential retail.

China Sees 1.79 Billion Domestic Trips in Q1

China’s domestic tourism rebounded in Q1 2025, with 1.794 billion trips recorded—a 16.7 percent year-on-year increase. The surge reflects consumer confidence and pent-up demand for travel following the end of pandemic-era restrictions. Spending also rose, with domestic tourism revenue reaching RMB 1.52 trillion. The growth is expected to continue through the May Day holiday and summer season, boosting retail, hospitality, and transport sectors.

Zeekr Unveils First Hybrid Model at Shanghai Auto Show

Chinese EV maker Zeekr debuted its first hybrid model at the 2025 Shanghai Auto Show, marking a strategic pivot in its electrification roadmap. The hybrid SUV—designed for extended range and greater market flexibility—targets consumers seeking efficiency without full EV commitment. As competition intensifies in China’s high-end auto sector, Zeekr’s move reflects its ambition to widen appeal beyond urban electric adopters.

Shanghai Plaza 66 Launches Spring-themed Campaign

Shanghai Henglong Plaza celebrates its 65th anniversary with the “Full Bloom” spring event, featuring an immersive garden in collaboration with Takashi Murakami’s footwear brand Ohana Hatake. The event runs from May 1 to 11 and will showcase exclusive items and limited-edition products from over 100 luxury international brands. Highlights include a garden-themed pop-up store by Goyard, interactive installations, and unique experiences, such as nature-inspired spaces by Arc’Teryx and a coffee spot by Bottega Veneta.

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