Lancôme CEO to Step Down, Lilanz Opens First Overseas Store and Volvo to Cut 3,000 Jobs Globally

Chinese Contact Lens Brand Lemonade Launches in South Korea

In May 2025, Chinese color contact lens brand Lemonade officially entered the South Korean market through a partnership with local retailer Lens Town. The brand is now available at the Myeongdong flagship store Bunni Studios, becoming the only Chinese color lens brand sold offline in Korea. Lemonade plans to expand globally, starting with Asia, while using in-store experiences to drive product innovation and consumer engagement.

EU Warns Shein Over Consumer Protection Violations

The European Union has formally warned Shein over alleged breaches of consumer protection laws, giving the company one month to respond and propose corrective measures. If unresolved, national authorities may impose fines based on Shein’s EU turnover. The warning follows concerns over unsafe products and coincides with a proposed 2 euros handling fee for low-value e-commerce shipments. Shein stated it is cooperating with EU and national authorities.

Actress Li Gengxi Named New Ambassador for Chopard

Chopard has announced Chinese actress Li Gengxi as its new emerging brand ambassador. Known for her versatile roles and natural acting style, Li appeared at the 78th Cannes Film Festival wearing Chopard’s High Jewelry collection to promote her film Resurrection. The partnership marks a new collaboration focused on self-expression and aesthetics.

Li Yunrui Named Exploration Ambassador by The North Face

Outdoor brand The North Face has appointed Chinese actor and former athlete Li Yunrui as its Pioneer Exploration Ambassador. Combining athletic discipline with a dynamic screen presence, Li embodies the brand’s “Never Stop Exploring” philosophy. The collaboration aims to explore new intersections between trend and tradition.

Chinese Menswear Brand Lilanz Opens First Overseas Store in Malaysia

Lilanz has launched its first international store in Kuala Lumpur’s SkyAvenue at Resorts World Genting, marking a key step in the brand’s globalization strategy. The 268-square-meter store offers a full range of business-casual and performance wear. The location was chosen based on Malaysia’s rising middle class and demand for quality menswear. The move follows Lilanz’s broader push toward a multi-brand, international expansion strategy.

Lancôme CEO to Step Down After Over a Decade in Leadership

Lancôme has announced that Françoise Lehmann will step down as Global President this summer after more than ten years in the role. She will be succeeded by Vania Lacascade, currently Chief Innovation Officer at L’Oréal Research & Innovation. Under Lehmann’s leadership, the brand expanded significantly across key markets and reinforced its global presence in the luxury beauty sector.

Volvo to Cut 3,000 Jobs Globally as Part of Cost Restructuring Plan

Volvo has announced a global workforce reduction of around 3,000 positions, including consultants, as part of a 18 billion SEK cost and cash flow initiative. The move aims to streamline operations and reduce the company’s structural cost base. Most of the cuts will affect office roles in Sweden, representing about 15 percent of Volvo’s global office staff. The company expects up to 1.5 billion SEK in one-time restructuring costs.

Moose Knuckles Appoints Ellen Kinney as New CEO Amid Global Expansion

Canadian outerwear brand Moose Knuckles has named Ellen Kinney as its new CEO, effective immediately. Based in Montréal, Kinney will oversee global operations, product development, and expansion across North America, Europe, and Asia. She brings over 20 years of experience, having held leadership roles at A.L.C., Kendall + Kylie, and Derek Lam International. The appointment follows recent investments from Cathay Capital and Bosideng to support international growth.