High-Profile Fashion Collabs and Market Expansion: Loewe, Prada, and TikTok in Focus

Flora Gu

February 26, 2025

Photo: Loewe

Fashion and Golden Rides: Loewe and HelloBike’s Artistic Collaboration in Shanghai

HelloBike collaborated with Loewe to release a limited edition of shared golden bikes in Shanghai. The bike blends functionality with artistry, transforming the shared bicycle experience into an urban aesthetic. This partnership combines practicality with luxury, turning cycling into a fashionable urban adventure in the city known for its rich cycling culture.

Prada Appoints Chinese Actress Chen Haoyu as Brand Ambassador

Prada has officially announced Chinese actress Chen Haoyu as its latest brand ambassador. Known for her fearless and diverse expressions, Chen has made a mark from musical theater to film, with notable performances in I Don’t Want to Be Friends With You and Born to be the One. Last year, she won the championship on the hit TV show Cheng Feng 2024. Besides, Chen will attend Prada Fall/Winter 2025 Womenswear show in Milan in February 2025.

Nike’s Stock Rises After Announcing Skims Partnership

Nike’s stock surged 6.2 percent following the announcement of its new collaboration with Kim Kardashian’s shapewear brand, Skims, which will debut as a women’s sportswear line. The partnership, marking Nike’s first venture into launching an entirely new brand with an outside company, is seen as a strategic move to revitalize the brand. With plans for a US launch this spring and a global rollout in 2026, the collaboration between Nike and Skims is expected to help Nike overcome recent financial struggles, including a 10% revenue drop and a 28% fall in net income. Nike aims to tap into a broader audience and transform the industry with this innovative collaboration.

Ne Zha 2 Breaks Box Office Records in Hong Kong and Worldwide

Ne Zha 2 set a new record on its opening day in Hong Kong, grossing $774,000, making it the highest-grossing animated film in the region’s history. Released by Eastern Film, Showbox, and Emperor Motion Pictures, the film had a record-breaking 800 screenings on its first day. The film has already grossed $1.892 billion globally, with strong performances in China, North America, and Oceania. Projections suggest the film could surpass ¥15 billion ($2.1 billion) in total box office revenue.

TikTok Surges in Downloads After Return, While Xiaohongshu Faces Decline

Following its reinstatement on the Apple and Google stores, TikTok’s downloads more than doubled, according to Sensor Tower data. Meanwhile, Xiaohongshu (Rednote), which had gained traction during TikTok’s absence, saw a 91% drop in downloads. Despite this, Sensor Tower noted that Xiaohongshu’s daily active users remain about 25% higher than before TikTok’s removal.

YOUMAGIC’s Parent Company Secures B+ Round Funding

YOUMAGIC’s parent company, Weimai Medical, completed a B+ round financing, raising tens of millions of yuan, led by Xichuang Capital and Suzhou Jinsheng Capital. The funds will be used for expanding sales, market channels, and continued product development. Weimai Medical, known for its YOUMAGIC high-energy monopolar radiofrequency beauty device, has also secured over 100 million yuan in a previous B round in December 2024.

Maison Margiela and Christian Louboutin to Launch Collaborative Footwear Collection

Maison Margiela and Christian Louboutin are set to release their first collaborative footwear collection on March 12, 2025. The partnership, which began in January 2024, brings together the creative visions of John Galliano and Christian Louboutin. The collection includes two series: “Maison Margiela by Christian Louboutin” and “Christian Louboutin by Maison Margiela”. The designs blend both brands’ iconic styles, with Louboutin’s signature red soles and soft curves reimagining Margiela’s Tabi boots, and Margiela’s deconstructive techniques offering a fresh take on Louboutin’s elegant designs. The collection will be available in select stores and online.

Visual Partner Wenyuan Leaves Hua Xizi, Leaving Brand’s Future Uncertain

On February 17, 2024, brand Hua Xizi was shaken by the announcement that its originator and visual partner, Wenyuan, had resigned after eight years with the company. Wenyuan, who played a key role in designing the brand’s signature carved lipsticks and building its overall visual identity, co-founded the design firm with Hua Xizi’s founder in 2016. His departure raises concerns about the brand’s ability to continue innovating.

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