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Silver Generation, Golden Opportunity: How China’s Aging Consumers are Redefining the Market

China’s vibrant silver generation is redefining consumer trends, driving demand for travel, wellness, and beauty while blending tradition with modern aspirations, unlocking a golden opportunity for brands.

January 30, 2025

Value, Emotion, and Heritage: Key Trends Shaping China’s Consumer Behavior in 2024

China’s 2024 consumer trends reveal a shift towards value-conscious choices, emotional consumption, cultural heritage, and spirituality amid economic uncertainties.

January 28, 2025

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