Localization
Best Luxury Marketing Campaigns Resonating China in 2024
In a rapidly shifting market, brands that deeply understand Chinese cultural nuances and evolving consumer preferences have stood out with...
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Silver Generation, Golden Opportunity: How China’s Aging Consumers are Redefining the Market
China’s vibrant silver generation is redefining consumer trends, driving demand for travel, wellness, and beauty while blending tradition with modern...
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Value, Emotion, and Heritage: Key Trends Shaping China’s Consumer Behavior in 2024
China’s 2024 consumer trends reveal a shift towards value-conscious choices, emotional consumption, cultural heritage, and spirituality amid economic uncertainties.
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