How Hennessy’s China strategy balances heritage, Chinese New Year marketing, nightlife culture, and authentic collaborations to remain relevant in today’s premium spirits market.
February 13, 2026
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As brands shift from chasing volume to building long-term trust, PR firms in China are evolving into strategic growth partners—balancing efficiency with emotional value.
February 5, 2026
Through its Chinese Raw Materials Return Project, Chinese fragrance brand To Summer is working to integrate ingredients such as Jingmai Pu’er tea and Xinhui aged tangerine peel into the global perfumery system via standardized extraction and IFRA recognition. The brand offers a case study in how Chinese fragrance may achieve
December 23, 2025
Chalu is reimagining sparkling tea through the lens of Yunnan’s ancient tea terroir. Founded by Fraser Kennedy, the brand transforms Chinese tea heritage into a modern, alcohol-free ritual rooted in flavor, craft, and place.
December 17, 2025
As China’s outbound travel market enters a new phase of maturity, Viking is redefining what luxury means for an often-overlooked group: the silver generation. Viking’s new “River + Ocean” program marks a bold new chapter for China’s mature travelers.
November 13, 2025
Liquides Imaginaires marks its third entry into China with a renewed vision of perfume as poetry and strategy. Founder Philippe Di Méo shares how the brand connects French artistry with China’s evolving niche fragrance scene and its spiritual economy.
November 4, 2025
As Korean beauty reshapes European skincare, what lessons can China’s beauty brands learn? From cultural storytelling to experiential retail, here’s how C-beauty can chart its global path.
October 20, 2025
Korean streetwear is no longer just a Seoul phenomenon. With first-store launches, omnichannel expansion, and cultural brand equity, labels like emis and Musinsa are reshaping China’s youth fashion landscape.
August 25, 2025
The fragrance brand deepens its China presence with sensory-rich, locally embedded stores that blend fragrance, architecture, and cultural storytelling.
June 3, 2025
The panel offered nuanced observations and practical insights on how brands can forge more resilient and resonant ties with Chinese consumers.
May 27, 2025
Jingzhi Chronicle spotlights the brands that are pushing against the saturated “romantic marketing” playbook.
May 20, 2025
McKinsey’s latest report reveals China’s consumers are shifting toward selective spending, emotional value, and lifestyle-driven consumption.
May 8, 2025
