Jingzhi Chronicle spotlights the brands that are pushing against the saturated “romantic marketing” playbook.
May 20, 2025
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McKinsey’s latest report reveals China’s consumers are shifting toward selective spending, emotional value, and lifestyle-driven consumption.
May 8, 2025
Shanghai Auto Show 2025 reveals how intelligentization is redefining vehicles, luxury, and market dynamics across China’s evolving automotive landscape.
May 7, 2025
The house's Shanghai campaign with poet Yu Xiuhua redefines luxury marketing through vulnerability, authorship, and emotional resonance beyond aesthetics.
April 22, 2025
Brands are deepening cultural engagement in China through dining, art, music, and wellness, securing long-term relevance in an evolving market.
March 31, 2025
Takeaways from Jingzhi Chronicle's latest study, Luxury Through a New Lens: 2025 Jingzhi China Vision Report.
March 26, 2025
In a rapidly shifting market, brands that deeply understand Chinese cultural nuances and evolving consumer preferences have stood out with groundbreaking local campaigns.
February 13, 2025
China’s vibrant silver generation is redefining consumer trends, driving demand for travel, wellness, and beauty while blending tradition with modern aspirations, unlocking a golden opportunity for brands.
January 30, 2025
China’s 2024 consumer trends reveal a shift towards value-conscious choices, emotional consumption, cultural heritage, and spirituality amid economic uncertainties.
January 28, 2025
