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How Hennessy’s China strategy balances heritage, Chinese New Year marketing, nightlife culture, and authentic collaborations to remain relevant in today’s premium spirits market.
February 13, 2026
As brands shift from chasing volume to building long-term trust, PR firms in China are evolving into strategic growth partners—balancing efficiency with emotional value.
February 5, 2026
Through the Fashion Challenges Forum and its integration with Clockenflap, the platform positions Hong Kong as a “Super Connector,” translating Asian cultural depth into global fashion understanding while building the infrastructure needed for long-term growth.
January 7, 2026
Through its Chinese Raw Materials Return Project, Chinese fragrance brand To Summer is working to integrate ingredients such as Jingmai Pu’er tea and Xinhui aged tangerine peel into the global perfumery system via standardized extraction and IFRA recognition. The brand offers a case study in how Chinese fragrance may achieve
December 23, 2025
Chalu is reimagining sparkling tea through the lens of Yunnan’s ancient tea terroir. Founded by Fraser Kennedy, the brand transforms Chinese tea heritage into a modern, alcohol-free ritual rooted in flavor, craft, and place.
December 17, 2025
As China’s outbound travel market enters a new phase of maturity, Viking is redefining what luxury means for an often-overlooked group: the silver generation. Viking’s new “River + Ocean” program marks a bold new chapter for China’s mature travelers.
November 13, 2025
Liquides Imaginaires marks its third entry into China with a renewed vision of perfume as poetry and strategy. Founder Philippe Di Méo shares how the brand connects French artistry with China’s evolving niche fragrance scene and its spiritual economy.
November 4, 2025
As Korean beauty reshapes European skincare, what lessons can China’s beauty brands learn? From cultural storytelling to experiential retail, here’s how C-beauty can chart its global path.
October 20, 2025
Arc’teryx’s controversial fireworks collaboration with Cai Guo-Qiang in Tibet backfired, triggering backlash from its core outdoor community and raising questions about luxury ambition, brand misalignment, and ESG credibility.
September 24, 2025
Korean streetwear is no longer just a Seoul phenomenon. With first-store launches, omnichannel expansion, and cultural brand equity, labels like emis and Musinsa are reshaping China’s youth fashion landscape.
August 25, 2025
The Swiss luxury group Richemont beats Q1 2026 expectations with strong jewelry sales, resilient watch performance, and digital innovation—especially in China.
August 21, 2025
