Jingzhi Chronicle spotlights the brands that are pushing against the saturated “romantic marketing” playbook.
May 20, 2025
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Sustainability in China has evolved from an ethical duty to a refined lifestyle, challenging brands to deliver real value beyond aesthetic and premium pricing.
May 14, 2025
McKinsey’s latest report reveals China’s consumers are shifting toward selective spending, emotional value, and lifestyle-driven consumption.
May 8, 2025
Shanghai Auto Show 2025 reveals how intelligentization is redefining vehicles, luxury, and market dynamics across China’s evolving automotive landscape.
May 7, 2025
Li Ning redefines green retail with an immersive Earth Day pop-up, blending eco-innovation, interactive storytelling, and consumer participation.
April 28, 2025
The house's Shanghai campaign with poet Yu Xiuhua redefines luxury marketing through vulnerability, authorship, and emotional resonance beyond aesthetics.
April 22, 2025
Brands are deepening cultural engagement in China through dining, art, music, and wellness, securing long-term relevance in an evolving market.
March 31, 2025
Danielle Jin, Chief Marketing Officer at Visa Asia Pacific, shares insights on China’s evolving payment landscape and how the brand is reimagining travel, luxury, and digital payments in 2025.
March 27, 2025
Takeaways from Jingzhi Chronicle's latest study, Luxury Through a New Lens: 2025 Jingzhi China Vision Report.
March 26, 2025
As inflation, geopolitical tensions, and shifting consumer priorities reshape global markets, Nike, Diesel, and Uniqlo share insights on balancing financial resilience with long-term social and environmental commitments.
March 18, 2025
In a rapidly shifting market, brands that deeply understand Chinese cultural nuances and evolving consumer preferences have stood out with groundbreaking local campaigns.
February 13, 2025
The integration of sustainability with local culture is becoming a focal point, marking a shift from environmental goals to broader corporate social responsibility initiatives.
February 3, 2025
