Danielle Jin, Chief Marketing Officer at Visa Asia Pacific, shares insights on China’s evolving payment landscape and how the brand is reimagining travel, luxury, and digital payments in 2025.
As inflation, geopolitical tensions, and shifting consumer priorities reshape global markets, Nike, Diesel, and Uniqlo share insights on balancing financial resilience with long-term social and environmental commitments.
In a rapidly shifting market, brands that deeply understand Chinese cultural nuances and evolving consumer preferences have stood out with groundbreaking local campaigns.
The integration of sustainability with local culture is becoming a focal point, marking a shift from environmental goals to broader corporate social responsibility initiatives.
China’s vibrant silver generation is redefining consumer trends, driving demand for travel, wellness, and beauty while blending tradition with modern aspirations, unlocking a golden opportunity for brands.
China’s 2024 consumer trends reveal a shift towards value-conscious choices, emotional consumption, cultural heritage, and spirituality amid economic uncertainties.