The fragrance brand deepens its China presence with sensory-rich, locally embedded stores that blend fragrance, architecture, and cultural storytelling.
Philippe Margueritte, President of the Tax Free World Association, outlines a vision that balances global collaboration with local empowerment, positioning TFWA as a platform for innovation and international brand building.
As another shopping festival kicks off in the country, tech and luxury earnings reveal shifting consumer behavior and recalibrated growth strategies across market tiers.