As global luxury groups confront falling sales in China, local real estate giants, homegrown beauty brands, and targeted celebrity campaigns reveal where the market’s next wave of growth may be hiding.
August 4, 2025
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Plus, Jonathan Anderson’s Dior menswear debut reveals both potential and tension.
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The $26-billion platform’s consumer-driven roots make space for progressive voices within limits.
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The designer handbag brand marks its 13th year with artistic reflection and retail evolution.
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Ambiguity is good; ambiguity is safe.
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The American brand management company establishes APAC HQ in Shanghai, signaling a deeper China commitment.
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Founder Meng Zhaoran unpacks Documents’ cultural strategy, fragrance ecosystem expansion, and how Chinese scent can resonate globally through ritual and design.
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The luxury house unveils Nevold, a circularity-driven B2B hub reshaping material use — with growing relevance to China’s sustainability ambitions.
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From Lululemon’s cultural activations to Dior’s creative unification and Swire’s long-term urban vision, China takes center stage in global strategy.
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