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Love, Rewritten: How Brands Are Redefining Romance on China’s 520 Festival

Jingzhi Chronicle spotlights the brands that are pushing against the saturated “romantic marketing” playbook.

May 20, 2025

China’s Emerging Wine Tourism Boom: How Ningxia Is Redefining Travel

The western region’s wine industry is booming, driven by experiential tourism, global recognition, and a growing domestic market among young Chinese consumers.

March 19, 2025

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