Brands are shifting from idealized portrayals to authentic storytelling, amplifying diverse female voices through cultural collaborations, evocative experiences, and cross-industry initiatives.
March 6, 2025
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Jingzhi Curates
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The brand’s “Vegetable Garden” temporary setup blends luxury with nature, tapping into China’s growing wellness and escapism trends through immersive storytelling, gamified experiences, and farm-to-table dining.
March 4, 2025
Despite China’s luxury retail slowdown, the luxury shopping mall in Nanjing is bucking the trend with record sales, innovative strategies, and national expansion, positioning itself as a serious contender to Beijing SKP.
February 27, 2025
Luxury hospitality and high-end perfumery converge to create a fragrance that captures the mystique of a sacred mountain.
February 25, 2025
Coty reports a slight decline in revenues, with fragrance growth driving optimism, while pressures in Asia and skincare sales persist.
February 20, 2025
The Spanish luxury house has unveiled its Casa Loewe in Shanghai, transforming retail into an emotional, cultural space that connects with consumers.
February 20, 2025
Alo Yoga appoints former Arc’teryx VP Aurora Liu to lead its China launch, targeting 2025 retail openings.
February 13, 2025
