The Italian luxury house is staging its brand exhibition, titled “A Century in Touch: Loro Piana’s Journey Through Time,” at the Museum of Art Pudong in Shanghai.
The creative talent’s departure from the Spanish label raises questions about the business’s future in China, where his deep cultural engagement set new luxury standards.
Brands are shifting from idealized portrayals to authentic storytelling, amplifying diverse female voices through cultural collaborations, evocative experiences, and cross-industry initiatives.
The brand’s “Vegetable Garden” temporary setup blends luxury with nature, tapping into China’s growing wellness and escapism trends through immersive storytelling, gamified experiences, and farm-to-table dining.
Despite China’s luxury retail slowdown, the luxury shopping mall in Nanjing is bucking the trend with record sales, innovative strategies, and national expansion, positioning itself as a serious contender to Beijing SKP.