As brands shift from chasing volume to building long-term trust, PR firms in China are evolving into strategic growth partners—balancing efficiency with emotional value.
February 5, 2026
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Jingzhi Curates
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At Beauty Shanghai 2025, five emerging C-beauty brands revealed how China’s beauty industry is evolving beyond trends—toward a new aesthetic standard rooted in culture, design, and slow luxury.
December 13, 2025
The American brand management company establishes APAC HQ in Shanghai, signaling a deeper China commitment.
June 12, 2025
The luxury house unveils Nevold, a circularity-driven B2B hub reshaping material use — with growing relevance to China’s sustainability ambitions.
June 10, 2025
Dragon Boat Festival tourism shows rising demand for light vacations, family travel, short-haul getaways, and emerging summer outbound destinations.
June 5, 2025
The fragrance brand deepens its China presence with sensory-rich, locally embedded stores that blend fragrance, architecture, and cultural storytelling.
June 3, 2025
The designer exits Dior after a transformative era—raising questions about what’s next for the brand in China.
May 30, 2025
As Hongshan Capital Group exits, AMI Paris must prove its “friendly luxury” vision can resonate with Chinese consumers beyond logo-driven hype.
May 27, 2025
The French luxury house reports first annual revenue drop since 2020, but presses ahead with significant investment plans in key markets.
May 22, 2025
The tie-up signals a shift toward monetization-first strategy, as it navigates growth pressures and platform identity tensions.
May 15, 2025
A 90-day truce on levies offers global brands and Chinese exporters short-term relief, but formulating a long-term strategy remains the true test.
May 13, 2025
McKinsey’s latest report reveals China’s consumers are shifting toward selective spending, emotional value, and lifestyle-driven consumption.
May 8, 2025
